The Customer Intelligence Index

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Understand where your gaps in customer data and insight are

As retail specialists, we regularly witness the gap between how well premium brands think they know their customers – and the truth. Ill-informed objectives, misaligned marketing strategies and the failure to meet customer expectatioTns, often come as a result.

To help combat this, we built the Customer Intelligence Index in partnership with CRM experts, rais.

The Index allows you to:

  • Benchmark your data and insight capabilities against other retailers
  • Uncover opportunities to improve your understanding of customer behaviours and preferences
  • Pinpoint areas of focus, helping to build a business case for investment in customer insight

After answering a series of questions, we will share your score with you and a number of recommended actions to improve customer intelligence.

Read more about customer intelligence here.