Customer insight project helps Rockett St George achieve 20% sales increase.
Established in 2008, Rockett St George is an online lifestyle emporium offering an eclectic mix of vintage and contemporary homeware and gifts.
Rockett St George appointed Leapfrogg to segment and profile their database to allow them to refine their communications around social media, email marketing and their catalogues in the run up to the launch of their Christmas Lookbook.
- Segment and profile their database
- Refine communications around social media, email marketing and catalogues
- Provide customers with a more relevant and personalised experience
What we did
We worked alongside our partner rais and split Rockett St George’s customer database into four key segments: loyal customers, new customers who had made big, one-off purchases, lapsed loyal customers and Christmas-only buyers.
Each segment was then profiled in detail using our bespoke surveys to fully understand the experience they desired at each stage of their buying journey and the content themes that would engage them the most.
We produced a detailed set of customer profiles and a map of strategic recommendations of how Rockett St George could improve their customers’ experience for each segment and stage of the buying journey across all their touch-points.
Within two months, our customer insight project has contributed to a 20% increase in turnover in October compared to the same period last year.
“We have just sent out our Christmas Look Book and with the use of the Leapfrogg customer insight in the creation of the catalogue, together with the data from rais, this has been the most successful 3 days of business ever! We sent it out to half the amount of people than previously, so it has cut costs and increased sales – brilliant.
It just proves that the quality of your data is essential to have an effective campaign.”
Jane Rockett, Co-Founder, Rockett St George