Agent Provocateur

Agent Provocateur is an iconic British lingerie and nightwear brand founded in 1994 with approximately sixty stores worldwide.

The online team at Agent Provocateur knew that natural search was a channel that was not being leveraged as fully as it could be and one which required a fresh approach. Leapfrogg was appointed to deliver insight into the revenue potential of natural search, before putting forward a recommended strategy and tactical plan.

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