A recent study by Harris Group reported that ‘72% of millennials would rather spend money on experiences than on material things’ showing that we are seeing a transition from the purchase of ‘things’ to a greater amount of disposable incomes being spent on leisure and experiences.

This presents opportunities for the leisure and hospitality industry but also challenges in how they engage consumers online.

In our latest report, we explore how the online leisure industry can take advantage of changing consumer habits and harness the lessons of retail to maximise online success.