The Weekly Shop (21st – 25th July)

It’s Friday, which means it’s time for a new edition of The Weekly Shop – our digital marketing and retail news digest. This week we have some news regarding Twitter and Facebook and their foray into ecommerce, emotional content marketing and the pop-up shop phenomenon.



Facebook eyes greater slice of ecommerce maket with ‘Buy’ button trial

Facebook has just announced that it is trialing the introduction of a ‘Buy’ button on its news feed and business pages, allowing users to purchase products and services without leaving the social network. Currently, Facebook is only testing the button in the US with a “few small and medium-sized businesses”, as it looks to help advertisers drive more sales through activity on Facebook. Definitely something to keep an eye on!

Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition

Keeping on the theme of monetising social media, Twitter has just announced that it has acquired CardSpring – a payment infrastructure start-up. This means that Twitter will now be able to track when users redeem offers delivered via Twitter cards, as well as help businesses deliver relevant deals. This card-linked approach will bring Twitter closer to businesses, as it can help them offer consumers relevant deals.

Emotional Contagion and Content Marketing

Next up, an article from Clickz that looks at how emotionally driven marketing can increase shares and engagement much better than neutral content. The article also includes some useful recommendations to help up the value of your content.

Fast-growing retail pop-up phenomenon contributes £2.1bn to the UK economy

Another new study has found that pop-up shops contribute to £2.1bn a year to the UK economy and is a phenomenon growing faster than the retail industry as a whole. The study forecasts that the pop-up shop industry will grow almost 2.5 times faster than the traditional UK retail market over the next year, highlighting the important role that pop up retail is playing in the UK economy.

Consumers are more aware – and more sceptical – of the safety of their shopping data: studies

Two new studies have found that consumers are becoming increasingly aware of their online security following a wave of high-profile data breaches. Some 54% of the 2,000 online consumers surveyed said they were more conscious of their online security than they were a year ago, while 50% felt retailers should do more to keep them safe online.

See you next week!