The latest retail, eCommerce and digital marketing news, opinion, tips and advice from the Leapfrogg team.
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Black Friday & Cyber Monday – How to use them strategically to make a positive difference to your business
Christmas 2016 was a bit of a mixed bag for retailers, with the ‘new normal’ trading peaks of Black Friday and Cyber Monday now firmly entrenched in consumer’s minds. We remember a little last minute panic as retailers hadn’t hit…
Customer vs Content – Who is King?
In a world where marketers are being told day in, day out that “Content is King” we have noticed at Leapfrogg that many businesses have taken this mantra too far and are producing content for contents sake. Our thoughts seem to be…
Tips to help retailers win in 2017
With today’s warnings from high street bell-weather, Next, on the challenging year ahead, there’s no denying that the perfect storm of economic climate, tighter spending belts from cannier consumers and shifts in the sale seasons…
3 Christmas marketing tips you still have time to action
Well folks now that Halloween is over all thoughts are now firmly with the approaching Christmas sales season. Most retailers are now heading into their busiest time of year whether that is pre-Christmas gift buying or post-Christmas…
Using the Christmas rush to build 2017 sales
For most retailers, the run up to Christmas is a very busy time, when sometimes planning and strategy fly out of the door to be replaced by ringing tills and fast and furious seasonal transacting. But approached with thought, your…
Boost your Festive ROI – Five top tips to maximise Christmas sales
With £24 billion spent online in the UK in the 8 weeks running up to Christmas in 2015 and a further 11% rise predicted for 2016, how prepared are you to take advantage of this years bumper sales season? In this post I am going to explore…
Making Christmas 2016 your best ever
We regret to inform you that we can no longer go ahead with the event scheduled on 19th October due to the RMT rail strikes. We hope to host another event soon, so please watch this space. Instead we shall be creating a series of blog…
Operational tips for independent retailers learnt from the big boys
One of the things I love the most about digital is the lightning speed at which it changes, the flexibility and adaptability required to keep ahead of the curve at the cutting edge is phenomenal. As someone who is motivated by new…
Rent desk space in The Froggbox
Welcome to the Froggbox! Leapfrogg is opening its doors and renting out desk space and offering meeting room hire to you, the lovely residents of Brighton & Hove. The Froggbox can accommodate start-ups and freelancers that require…
Why smaller retailers are perfectly placed to put the customer first
In the age of customer-first marketing – one might think that bigger retailers are at a clear advantage due to higher budgets, resource, and senior thinking. Yes, of course, the larger retailers are able to throw money behind building…