The Weekly Shop (1st – 5th September)

Hello and welcome to our Weekly Shop news digest. This week, we talk about the end of Google Authorship, mobile visits to retail websites topping PC for the first time and the world’s best ecommerce checkouts.

Half UK’s online shoppers buy from their beds, while 70% check their phones on waking: research

According to a new study, almost half (48%) of the UK’s online shoppers buy from their beds, while another study found that 70% of UK smartphone users check their phones as soon as they wake up. These two studies highlight how consumer habits have changed and how marketers need to provide engaging content outside of traditional time frames.

Mobile visits to retail websites top PC for the first time, retailer figures suggest

Another study from the IMRG this week, has found that 52% of traffic to retail websites now comes from mobile devices of one form or another, outstripping traditional desktop traffic for the first time. In 2010, this figure was just 3%.

11 of the world’s best ecommerce checkouts

What exactly makes an excellent checkout process on an ecommerce site? To answer this question, Econsultancy has compiled a list of 11 checkouts which constitute examples of best practice, which include examples from Wiggle, ASOS and Hunter Boots.

Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

Amazon has recently acquired video platform and gaming community Twitch Interactive and it has been reported that the ecommerce giant is also reportedly developing an ad network that could leverage the data it already has on its roughly 250 million users, to challenge Google and Microsoft by delivering better targeted ads. More over on Clickz.

Google drops authorship markup from search results: reaction

Having removed author photos from the SERPs in June, Google has now removed authorship altogether from search results. Under the authorship scheme, writers could add the rel=author markup to their bylines, linking them to Google+ pages . Google has stated that they have removed author information because it wasn’t useful to users and actually distracted from search results. This article from Econsultancy explores various SEOs reaction to Google’s decision.

Did you catch the latest posts of the Froggblog this week? Our senior natural search consultant, Ben Adam, explores how online retailers can benefit from Google Analytics Enhanced Ecommerce and with only 110 days to go, the Leapfrogg team share their tips and tactics on how retailers can start planning for the festive season.

That’s it for this week. See you next week!

The Weekly Shop (18th – 22nd Aug)

In the Weekly Shop this week, we explore how poor service is eroding consumer loyalty and confidence in retail brands, shop dummies coming to life, social loyalty and Google adds Website call conversions in Adwords.

New study: poor service is eroding loyalty to retail brands

A new study has found that poor service is eroding consumer loyalty and confidence in retail brands. A poll of 2,000 consumers found that poor service is eroding consumer loyalty and confidence in retail brands. Accordingly to the survey 30% of those surveyed had become less loyal to retail brands in the past five years. In addition, a quarter of those customers identified poor service as the main reason for their declining loyalty.

Mobile takes 38% of all paid search clicks in the UK, the highest on record

Another new study this week has found that in the UK, adverts shown on mobile devices accounted for more than a third (36%) of all paid search spend in Q2 2014, which is the highest on record. In turn, the UK also witnessed the highest proportion of clicks coming through mobile ads – 38% of all paid search clicks during the quarter. More over on Internet Retailing.

Shop dummies come to life to tell smartphones what they are wearing

Reminiscent of something out of Dr Who – shop mannequins may now be coming to life thanks to i-beacon technology. Beacon company Iconeme has installed Bluetooth beacons in shop mannequins, which allow Bluetooth enabled shoppers to receive information about the clothes being worn (by the mannequins) when they walk past whilst harvesting data about the consumers.

How to increase conversions by creating buyer urgency & fear of loss

This article from Econsultancy rounds up 11 examples from ecommerce sites that use stock levels to create buyer urgency. A sense of urgency and fear of loss are powerful sales drivers in ecommerce. Undecided shoppers can be encouraged to make an impulse purchase if they think they’re in direct competition with other people for a product that has limited availability.

Social loyalty: the new faces of customer relationships

This next article from The Retail Bulletin explores social marketing and how it can be used a powerful platform to spread word of mouth and opinions between and among customers.

Google Launches Ability To Track “Website Call Conversions” In AdWords

Earlier in the week, Google launched a new feature in Adwords which allows advertisers to track calls that occur after a user arrives on a web site from an ad click.

The Weekly Shop (11th -15th Aug)

Hello, and welcome to another edition of The Weekly Shop. This week, we feature ways to increase customer engagment in ecommerce, Pinterest’s new messaging feature, Amazon’s 3D printing marketplace and the importance of the customer journey. Let’s get stuck in…

Ecommerce turns 20 and my, how it’s grown

Monday marked the 20th anniversary of the very first online sale, which apparently was a copy of Sting’s album ‘Ten Summoner’s Tales’ in case you were wondering! Our first article this week takes a look at how the world of ecommerce has changed since August 11th 1994.

10 ways to increase customer engagement in ecommerce

In our next article, Econsultancy have explored 10 innovative features that can help keep customers engaged on ecommerce websites which includes examples from the likes of M&S, Topshop and ASOS.

The customer journey & relevant experiences are the new business imperatives

Next is another great read from Econsultancy that explores how recent research by eBay and Deloitte have shown the sheer importance of understanding the customer journey and delivering relevant experiences. According to the article, ‘leading marketers must understand the value of these multichannel customer interactions and work towards ensuring seamless customer experiences.’

Amazon 3D-printing marketplace promises to ‘change the way people shop online’

Amazon have just unveiled their 3D printing store where customers can buy on demand 3D printed products ranging from jewellery to home décor. Currently, the store is only available in the US and stocks over 200 print on-demand products which customers can personalise. Amazon believes that the introduction of the 3D Printed Products store suggests the beginnings of a shift in online retail and that manufacturing can be more nimble to provide an immersive customer experience.

Pinterest Rolls Out Messaging So Pinners Can Have Conversations Around Shared Pins

Direct messaging has popped up on many apps within the last year including Instagram and Vine. Now Pinterest has followed suit, and launched a new messaging feature that allows users to send a pin and start a conversation all within the desktop site and app to allow for further engagement on the platfrom.

Google confirms HTTPS as a new ranking signal: What are the implications?

Google has recently announced that it is starting to use HTTPS as a ranking signal within search results. The ‘S’ in HTTPS stands for secure, so this change essentially means that any websites using secure and encrypted connections across their domains will benefit from this ranking update. In this article, Econsultancy looks at the implications of this change.

Thanks for reading!

The Weekly Shop (4th – 8th August)

Welcome to another week’s edition of The Weekly Shop news digest. This week, we have been reading about concept stores, how and why your paid search agency should fail and how online browsing could save the high street.

Concept stores: what do they mean for customer experience?

Our first article this week looks at how we have seen the resurgence of the concept store over the last three years as retail has woken up to the value of service, great product display, interactivity, digital technology and a great shopping experience.  Econsultancy have taken a look at some of the concept stores out there from the likes of Argos, Apple and Burberry and what they mean for customer experience.

Online browsing ‘could save the high street’

While on the subject of the high street, a new study from SalesGossip has found that many of their users visited stores after browsing and researching online. The study found that their respondents will find information about products online but then go into the store to make the final purchase highlighting that online and in-store together are much greater than the sum of their individual parts.

Multichannel retailers enjoy faster m-commerce growth than pureplays: study

New research has found that multichannel retailers are enjoying stronger growth from m-commerce than their online-only competitors. Those using channels including shops and a website to sell saw sales via mobile rise by 79% in the period from January to June, according to a study by Capgemini and IMRG, while those who only sell via a website saw their m-commerce sales lift by 59%. More over on Internet Retailing.

5 Myths About Mobile Content Strategies and What You Can Do Instead

Matt Cutts recently stated that he expects Google’s mobile traffic to exceed desktop traffic in the very near future. If you don’t have a plan for mobile, you certainly need to make it a high priority. If you’re starting to think about your mobile strategy then this article from Clickz outlines five common myths about what it means to optimize content for mobile so you can be sure not to include them in your planning.

How and Why Your PPC Agency Should Fail

Here’s an interesting article from Clickz on why failure shouldn’t be a bad word in the PPC industry. It should be used as a tool for growth and continual improvement. The article features some useful tips on how you and your agency should be coming together to make progress on your accounts.

Thanks for reading!

The Weekly Shop (21st – 25th July)

It’s Friday, which means it’s time for a new edition of The Weekly Shop – our digital marketing and retail news digest. This week we have some news regarding Twitter and Facebook and their foray into ecommerce, emotional content marketing and the pop-up shop phenomenon.

 

 

Facebook eyes greater slice of ecommerce maket with ‘Buy’ button trial

Facebook has just announced that it is trialing the introduction of a ‘Buy’ button on its news feed and business pages, allowing users to purchase products and services without leaving the social network. Currently, Facebook is only testing the button in the US with a “few small and medium-sized businesses”, as it looks to help advertisers drive more sales through activity on Facebook. Definitely something to keep an eye on!

Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition

Keeping on the theme of monetising social media, Twitter has just announced that it has acquired CardSpring – a payment infrastructure start-up. This means that Twitter will now be able to track when users redeem offers delivered via Twitter cards, as well as help businesses deliver relevant deals. This card-linked approach will bring Twitter closer to businesses, as it can help them offer consumers relevant deals.

Emotional Contagion and Content Marketing

Next up, an article from Clickz that looks at how emotionally driven marketing can increase shares and engagement much better than neutral content. The article also includes some useful recommendations to help up the value of your content.

Fast-growing retail pop-up phenomenon contributes £2.1bn to the UK economy

Another new study has found that pop-up shops contribute to £2.1bn a year to the UK economy and is a phenomenon growing faster than the retail industry as a whole. The study forecasts that the pop-up shop industry will grow almost 2.5 times faster than the traditional UK retail market over the next year, highlighting the important role that pop up retail is playing in the UK economy.

Consumers are more aware – and more sceptical – of the safety of their shopping data: studies

Two new studies have found that consumers are becoming increasingly aware of their online security following a wave of high-profile data breaches. Some 54% of the 2,000 online consumers surveyed said they were more conscious of their online security than they were a year ago, while 50% felt retailers should do more to keep them safe online.

See you next week!

 

The Weekly Shop (14th – 18th July)

This week’s Weekly Shop has a retail focus as we take a look at retail game changers, tweaks to increase ecommerce conversions, how consumers take longer to decide what to buy thanks to technology and Pinterest’s new follow button.

Top ten tweaks to increase ecommerce conversions

Many online retailers focus on growing overall site traffic, which often comes at the expense of increasing conversion rates from existing customers. This can be counter productive as the cost of acquiring new traffic is always increasing, so it makes sense to convert the customers that already visit your site and abandon before making a purchase. To help you do this, the guys over at Econsultancy have put together their top ten tweaks smart retailers have made to successfully boost their conversions.

New study reveals how much online shoppers are prepared to lose rather than make a fuss

A new study has revealed that British online shoppers are willing to lose over £20 before taking the effort to make a complaint. Unsurprisingly, the survey also shows they are unlikely to make a repeat purchase, following bad customer service and will hold a grudge against the retailer. The research showed UK customers are losing out on over £777 million every year by not claiming on faulty/no show online purchases, showing that your customers may not be as happy with their purchases as you might think they might be.

Consumers take longer to decide what to buy – thanks to technology

Another study this week has found that ecommerce and related technologies mean that consumers are taking longer to decide what to buy. The report suggests that customers are now more willing to wait for good value with 70% now say they hardly ever buy at full price, and 60% say they’ll always wait for a product to be on offer. It is apparent that impulse purchasing has given way to planned purchasing as online has made it easier to save items and compare ranges and prices.

Pinterest Adds New Follow Button to Boost Brand Discovery

Pinterest has further enhanced its discovery capabilities by adding an animated ‘Follow’ button with a pop up window showcasing the brands most recent pins. By offering this new way of previewing pins, users will be more likely to follow a brand, as they will have a better-defined idea of the exact content they can expect to see.

What are the retail game changers?

To finish off this week, an article from the IMRG about the biggest retail game changers which includes Amazon, the shift in the balance of power between retailers and consumers and convenience.

The Weekly Shop (7th – 11th July)

Welcome to a new edition of the Weekly Shop – our digital marketing and retail news roundup. This week we have been reading about creating customer experiences that people remember, lessons from John Lewis’ successful mobile strategy and link building habits to break now.

Create customer experiences that people remember

To kick us off this week – an interesting read from Econsultancy about how digital experiences need to become more like human to human relationships in order to create the types of experiences that people remember and want to share.

Nearly half of UK consumers use mobile as their main decision making tool when buying

The second annual UK Mobile Path-to-Purchase Study conducted by Nielsen has found that as many as 46% of UK consumers now use mobile devices as their primary tool for purchase decision making. In addition, one in four use mobile devices as their exclusive shopping research tool. These findings confirm that mobile is a becoming an increasingly powerful part of today’s consumer purchase process.

Five lessons from John Lewis’ mobile commerce strategy

While we’re on the subject of mobile, at the start of the year, John Lewis announced some impressive year on year sales figures, along with the revelation that more than three quarters of its site traffic on Christmas Day came from mobile devices. This article from Econsultancy takes a look at what John Lewis’ is getting right with its mobile strategy and what lessons can be learnt.

John Lewis Mobile Website

Image source: https://econsultancy.com/blog/65153-five-lessons-from-john-lewis-mobile-commerce-strategy

5 Bad Link Building Habits To Break Now

These days, link building is no longer just about the link. It’s about soliciting a solid mention from a relevant and quality site that drives traffic and sales. This means taking the time to find the right sites, taking the time to find the right people, and letting go of those bad link building habits. This article from Search Engine Land provides five of those habits that you really need be letting go of.

The Leapfrogg Paid Search Onboarding Process

And to finish off this week – a post from our paid search manager for the Frogblogg about how we onboard new paid search clients.

Thanks for reading!

 

The Weekly Shop (30th June – 4th July)

Welcome to a new edition of The Weekly Shop. This week we look at how Google’s search algorithm is an ongoing challenge for anyone selling online, SEO for content marketing, the future of PR newswires, and what you need to know about the Google Shopping upgrade.

Searching times: Keeping up with Google (£)

Our first article this week explores how Google’s search algorithm is an ongoing challenge for anyone selling online. Our commercial director, Ben, has contributed to the article and provided his thoughts on the recent Panda and Penguin updates (please note – you will need a Drapers subscription to read the article).

SEO for content marketing: seven success factors

This next article from Econsultancy looks at how content marketing and SEO should go hand in hand. Great content attracts links and can rank highly, while good SEO means the content you produce brings searchers to your site. In this article, Graham Charlton provides insight into how Econsultancy approaches SEO and content and their seven tips for success.

Does Google Panda 4.0 mean the days of PR newswires are numbered?

Back in May, Google rolled out its latest Panda 4.0 algorithm update, which was again aimed at clamping down on sites with low-quality or thin content. Press release websites were heavily affected by this update which has put into question whether the days of these websites could be numbered and if press releases will have a future in digital PR.

Back To Basics: 5 Fundamentals Of Link Building That Will Never Go Away

Despite all the changes we’ve seen in SEO and link building over the past few years, the qualities that make a good link have remained largely the same. This article goes back to basics and offers five fundamentals of link building that will never go away. A useful read.

Google Shopping upgrade: what you need to know

Earlier this year, Google released Shopping campaigns to all advertisers in AdWords, which offer a simpler and more flexible way of managing Product Listing Ads on Google. Prior to this announcement, campaigns were managed using regular Product Listing Ads (PLAs). Since Google will be retiring PLA campaigns at the end of August, our senior paid search analyst, Andy, has put together a useful checklist of important things you can action now to make sure you are fully optimised for Google Shopping.

The 10 Most Important Paid Search Developments So Far In 2014

Following on from the above, there have been a lot of changes this year for product listing ads on both Google and Bing. Now we’re halfway through the year, Search Engine Land have taken a step back and explored what’s happened so far in paid search.

Thanks for reading!

The Weekly Shop (23rd – 27th June)

Hello, and welcome to this week’s Weekly Shop. This week we take a look at new consumer laws, modern age SEO myths, content marketing tips for small businesses and creating a single view of stock.

New consumer laws and their impact on retailers

In retail news this this week, two sets of consumer laws have been announced that are set to have a major impact on UK retailers. The two pieces of legislation make substantial changes to consumers’ contractual rights and as a result of these changes, retailers must ensure that they comply with these new consumer laws by updating both their standard consumer agreements and consumer facing procedures accordingly.

Doddle rolls into stations across the UK

Also this week, Doodle, the UK’s first fully dedicated and staffed online shopping collection and returns service has announced it will open in 300 new locations in the next three years. Doodle operates in railway stations and major hubs, and is partnering with a number of well-known retailers including Asos and New Look. We’re looking forward to trailing the service when it launches in Brighton.

Creating a single view of stock: five key considerations

Adopting a single view of your stock across retail channels is an essential precursor to a true multichannel strategy. This next article from Econsultancy provides five key factors for retailers need to consider when looking to create a single view of their stock.

Uh-Oh…Looks Like We Might Have Lost the Customer

Here’s a good, quick read on the importance of creating a customer centric business from Clickz. The article highlights the three key questions you need to be asking yourself when migrating to a customer-centric organisation, versus a product-centric organisation.

Pinterest Moves a Step Closer to Search Engine With Guided Search

Pinterest has recently announced that it will be rolling out guided search on Pinterest over the next few weeks, as it did for its mobile app in April. Pinterest users will soon see a new search bar when they visit Pinterest.com, and just as it works on mobile, the search features will surface recommended keywords intended to help generate more specific queries and better search results. These adjustments to Pinterest functionality over time demonstrate the site’s vision for the future.

7 Outstanding Content Marketing Tips for Small Businesses

As SEO has evolved in recent years, it has become clear that small businesses need to adopt the content marketing strategies that corporate marketers use to remain competitive in rankings. If you’re struggling for creative ideas for interesting new content, then this article from Search Engine Watch provides seven tips for providing outstanding content.

7 Modern Age SEO Myths

One of the challenges that the world of SEO presents us with is its lack of clarity as search engines obscure and continuously tune their algorithms. This insightful article from Forbes aims to draw a bigger picture of how you need to process the claims that people make about SEO and debunks some of the newer myths about SEO that have emerged only in the past few years.

Thanks for reading!

The Weekly Shop (9th – 13th June)

Hello and welcome to this week’s Weekly Shop news digest. This week we take a look at content marketing tips, ecommerce copywriting, KPCB’s Internet Trends Report, Google+’s new insights reports and digitising the customer journey.

15 indispensable content marketing tips

Econsultancy have just released their new content guide which contains practical content marketing tips and presents the lessons they’ve learnt from ten years of writing their highly successful blog. This article gives a taster of the report and contains 15 of their indispensable tips.

Five evocative examples of ecommerce copywriting

While we’re on the topic of content, this next article looks at five fanastic examples of copy from around the ecommerce world to inspire you, with examples from the likes of Mr Porter, onefinestay and Firebox.

8 Things That Social Media Marketers Need To Know From KPCB’s 2014 Internet Trends Report

Every year, the tech community waits with baited breath for Mary Meeker’s annual Internet Trends report which offers key insights based on data and research across the web, mobile, TV and social which brands can use to better inform their marketing efforts, content strategies and ad planning in 2014. However, the report isn’t exactly light reading and contains 164 slides of dense data. If you haven’t got time to digest it all, then this article summarises the key facts and slides that will be of most use to social media marketers and community managers.

Google’s new Insights reports for Google+ show visibility, engagement, and audience data

This week, Google launched a new Insights reports feature for all Google+ pages, meaning that the company is finally starting to provide rich analytics for its social network. The insight reports data is broken down into three types – visibility, engagement and audience, so you can finally see how your Google+ content is performing and who is viewing it.

Digitising the consumer decision journey

This next article from McKinsey and Co looks at how companies need to take a more digitised approach to managing the consumer decision journey to keep up with rapid technology cycles and improve their multiplatform marketing efforts. The article highlights the importance of data and insight to shaping digital marketing strategies and crafting a meaningful customer experience.

10 Questions To Ask When Creating A Link Building Campaign

When building links, it’s all too easy to focus on specific link building tactics. While these tactics are great, they need to be part of the bigger picture: a link building campaign. This article helps you to take a step back and provides you with the questions that you should be asking when creating a link building campaign.

Thanks for reading!