Welcome to this week’s edition of The Weekly Shop. This week we have an article from our commercial director, Ben, on how 2015 should be the year of the customer, six questions you should be asking your customers and why constantly discounting might hurt your brand.
To kick things off this week, we have an article from our commercial director on how 2015 should be the year of the customer. Head over to Econsultancy to find out why Ben believes 2015 should be the year where every decision is made on the basis of what customers actually want rather than what the retailer thinks they want.
Our next article explores how constantly discounting your products can actually hurt your ecommerce brand. This is because lower prices rarely lead to brand loyalty, and instead they attract smart shoppers who jump at the opportunity. Obviously sales and discounts still have their place in any pricing strategy, but retailers should focus efforts on sales that complement long-term strategies.
This next article provides six questions you can easily ask your customers to get the most actionable and useful feedback.
In this article, Search Engine Land explore how improved collaboration between your SEO and UX teams can result in positive impact on the outcomes of the Web projects.
To finish off an article from Clickz which explores how your SEO strategy in 2015 should rely more on boosting the customer experience instead of focusing on search engine algorithms.
Thanks for reading!