Leapfrogg at SheerLuxe’s Online Shopping Awards

At Leapfrogg, we’re passionate about retailers offering an exceptional shopping experience to their customers and that’s why we’re supporting The SheerLuxe Online Shopping Awards 2015.

The SheerLuxe Online Shopping Awards celebrate online shopping and the brands and boutiques that standout in their categories, covering everything from best online fashion boutique and best beauty destination to best home store and best department store. The shortlisted brands are finalised by an advisory board of retail experts and the winners are voted by SheerLuxe’s readers and the wider public.

The winners  will be announced on at SheerLuxe’s award ceremony on the 11th November at Bafta 195 at Piccadilly in London. Tickets are available here.

Best of luck to all the shortlisted brands!

The winners of Leapfrogg’s Customer Engagement Awards revealed!

It’s with great pleasure that we can announce the winners of our first ever Customer Engagement Awards.

Here at Leapfrogg, we’re huge advocates of engaging content and the crucial role it plays in the customer experience and building valuable customer relationships.

Throughout 2015, we’ve been investigating how successfully premium retailers across different sectors understand their audiences and engaging with them in our series of engagement reports. We have analysed retailers across different sectors and scored their engagement levels across the key social platforms for premium purchases: Twitter, Facebook, Instagam, Pinterest and on-site content.

However, in order to really assess how successfully the brands are creating engagement through content, we wanted to ask the consumers themselves. We created a shortlist of the top five brands from our analysis and throughout September, we opened up voting to our , the wider public and also a panel of retail experts including Rosemary Stockdale from Sterling Marketing, Andrew Mabbutt from Feefo, and ecommerce consultants James Gurd and Simon Hall.

More than 350 people voted in our awards and we’re delighted to announce the following brands have come out on top:

Most engaging online furniture brand

Habitat

Most engaging premium multi-brand fashion retailer

SecretSales

Most engaging online footwear brand

Schuh

Most engaging health & beauty brand

Escentual

Most engaging online womenswear brand

Boden

Most engaging food & drink specialist

Hotel Chocolat

On speaking of the winner, Rosemary Stockdale from Sterling who was part of our Expert Panel of voters said, ‘Hotel Chocolat is very customer focused which is evident in their social channels and the introduction of initiatives such as their Tasting Club. They have moved away from just selling products to selling a lifestyle to and involving the customer through restaurants, cafes and the Hotel in St Lucia amongst the cocoa groves.”

On announcing the winners of the Customer Engagement Awards, Leapfrogg’s Managing Director said, “It’s great to see so many brands putting real thought into the experience they are giving their customers through engaging content. Congratulations to all our winners – we look forward to seeing how all of our finalists continue to put the customers at the heart of their marketing over the Christmas and New Year period.”

Over the next few weeks, we’ll be delving deeper into the reasons why the winning brands are providing their customers with such an engaging shopping experience and exploring why they are leading the way with customer engagement.

Thanks to everyone who voted and well done to all the winners!

Welcoming new members to the Leapfrogg team

This month we’re pleased to welcome two new members to the Leapfrogg team.

Alex Oxborough has joined us as Social Media & Content Manager and will be supporting our clients to develop audience-led, multi-channel content strategies spanning on-site content, social media and online PR.

Alex joins us after working as digital strategist, freelance journalist and publishing manager across many sectors including fashion. She draws on this varied experience of creating and managing content to help our clients develop and define their social media and content strategy.

Outside of Leapfrogg, you’ll find Alex shopping, blogging and travelling. She’s also partial to many hobbies including gardening and no doubt will be a key member of Leapfrogg’s craft club.

Over on client services, we’re pleased to welcome Zoe Reynolds and Tina Lucke to the team who will be ensuring our team continuously deliver brilliant work and provide a great customer experience to our clients.

Zoe joins us after working with FMCG brands and using shopper data to leverage insights for clients including Unilever and Kraft. She’s also worked in email marketing and for a start-up business with client services being the constant theme throughout.

Tina joins us from working client-side in the travel and healthcare sector, so she has first-hand knowledge of the challenges and issues our retail clients face on a day-to-day basis.

Welcome Zoe, Tina and Alex!

Leapfrogg celebrates Brighton’s digital cluster – one Vine at a time!

As part of the Brighton Digital Festival in September, Wired Sussex invited Brighton & Hove based member companies to take part in their #BtnLivesDigi competition. Our challenge? To create and share innovative and inspirational Vine videos that represent why we love working in Brighton and also why we love working for Leapfrogg in order to win a prize from Wired Sussex and be featured on the We Love Brighton website.

As well as the city wide competition, we decided to run our own internal competition with prizes for the top three vines decided by an external judge. The Leapfrogger’s produced some great Vines and we really enjoyed experimenting further with the platform and getting our creative juices flowing.

Big congratulations go to our Paid Search Intern, Monika, who won 1st place in the Wired Sussex competition by creating the most impressive Vine video.

Here’s her winning entry on why she loves working at Leapfrogg:

 

In addition to winning the city-wide competition, Monika also came first place in the Leapfrogg competition. 2nd place was taken by our Social Media and Content Consultant, Hannah, who created a brilliant stop motion film using the Leapfrogg models from 3Dify.  

 

Our Office & HR Manager, Libby, who took 3rd place for her Vine of Leapfrogg’s summer outing to Crazy Golf earlier in the month:

Do check out some the other fantastic and inspirational Vines that were produced by agencies across Brighton & Hove on the #BtnLivesDigi website here or by searching #BtnLivesDigi on Vine.

Well done to all who took part!

Leapfrogg triumphs at UK Agency Awards and Online Retail Awards

We’re absolutely delighted to announce that Leapfrogg has taken home the award for ‘Best Medium Agency Brand’ at the UK Agency Awards 2015.

Established this year, the UK Agency Awards are the first awards of its kind, which aim to identify excellence in the running and growth of agencies, ranging from digital to design.

The competition was fierce, with seven agencies shortlisted in the Best Medium Agency Brand category. The judging panel consisted of an esteemed panel of industry leaders and experts from companies such as Google, Vodaphone, Wickes and Microsoft and involved a rigorous two judging stage process.

The judges said, “Leapfrogg had a very strong entry and was an outstanding example of agency branding and marketing. We admired how quickly Leapfrogg seemed to completely own the premium retail marketing space and have gone into a niche area where they have a consistent brand.”

Leapfrogg’s Managing Director, Rosie Freshwater, and Insight & Strategy Director, Lucy Freeborn, both attended the awards ceremony at The Emirates Stadium in London. As well as taking home the award, Lucy was also extra excited that she got to meet BBC Radio 6 Broadcaster, Shaun Keaveny! UK Agency Awards 'Best Medium Agency Brand' winners Rosie, who accepted the award said,“We are absolutely delighted to be recognised for the brand we have worked so hard to establish over the years. It is really hard to stand out in what is a very crowded market, so we are delighted our passion and expertise around premium & luxury retail is coming across loud and clear.” We would like to thank all the team at The UK Agency Awards for a wonderful night and congratulations to all the winning and shortlisted agencies, you can see them all here. In more awards news, we were also very chuffed to take home an award of commendation at the Online Retail Awards 2015 earlier in the month. We received the commendation following our highly successful paid search campaigns for our client MPB.com.


Up next…The Ecommerce Awards 2015, where Leapfrogg is a finalist in the ‘Best Online Agency’ Year category. Fingers crossed!

Lucy Freeborn speaking at BrightonSEO

On Friday 18th September our Insight & Strategy Director, Lucy Freeborn, will be speaking at BrightonSEO.

BrightonSEO is a one-day search marketing conference held, not surprisingly, in Brighton. It takes place twice a year and brings together some of the best speakers in the world of search.

Lucy will be delivering a talk about what we have learned from our recent engagement reports. She will look at which retailers are winning in the crowded premium and luxury brand space, how they engage audiences to grow market share and what lessons we can learn from them.

You can catch Lucy’s talk as part of the digital PR set of talks in the Old Court House which runs from 11:30 – 13:00. Places will be limited, so make sure you get there early!

Find out more about BrightonSEO here.

Rosie Freshwater speaking at Decorex International 2015

We’re pleased to announce our Managing Director, Rosie Freshwater, has been selected to speak on a panel at Decorex International 2015.

Taking place on the 20th – 23rd September 2015, Decorex International is the UK’s top luxury interior design event. The event is in its 38th year and is internationally renowned for being the event to discover the very best and most coveted products from their collection of 400 hand-selected exhibitors.

On Tuesday 22nd September, Rosie will be taking part in a seminar session entitled ‘Luxury in a Digital World’ which explores the challenges and opportunities for interior brands and retailers online and how they can differentiate themselves from the competition. Also on the panel is Emilo Pimental-Ried an Editor and Stylist, Paolo Moschino from Nicholas Haslam and Giles Kime, Editor of Homes & Gardens Magazine.

Rosie said “I am super excited to be talking at such a prestigious event and look forward to exploring the important role of digital within the luxury home & interiors market.”

You can follow the action via @leapfrogg and #Decorex.

Find out more here.

Decorex speaking logo

Leapfrogg shortlisted for three industry awards

We’ve had a great month for awards this month, as we’ve been shortlisted for three prestigious awards in The Online Retail Awards, Ecommerce Awards for Excellence and UK Agency Awards.

The Ecommerce Awards

The Ecommerce Awards celebrate the very best the industry has to offer from ground-breaking innovations and campaigns to customer service excellence and revenue growth.

We’re up for Best Online Agency which recognises the best Design, Creative, Marketing, Social Media, PR agencies working in ecommerce.

To be shortlisted for this award, it was a requirement to supply details of a range of successful client case studies which demonstrated tangible and proven results, innovation, imaginative execution, performance against objectives, as well as client retention.

We’re up against some great agencies and looking forward to hearing the results at the ceremony on the 30th September in London.

To read more about the awards, click here.

Online Retail Awards

Continuing our retail successes, we’re also up for two awards in the Online Retail Awards 2015.

The aim of the Online Retail Awards is to seek out examples of retailers’ web, mobile and tablet sites and advances in digital stores that offer great online shopping experiences for customers.

We have been shortlisted in the ‘travel, leisure, music, pastimes & entertainment’ and ‘online retail marketing campaign of the year’ categories for our work with MPB.com. The results will be announced on the 15th September at the Royal Garden Hotel in London.

The UK Agency Awards

The UK Agency Awards is a new awards event launching in 2015. It is the UK’s first awards recognising excellence in the way that agencies are run, marketed and grown. The awards are open to all creative, design, digital, marketing, advertising, media and public relations agencies that are based in the UK.

We’re delighted to be up for ‘Best Medium Agency Brand’ which looked at our positioning and USP, brand strategy and marketing as well as our industry recognition and results.

The UK Agency Awards take place on the 10th September at the Emirates Stadium.

It looks like September is going to be a busy month for us – wish us luck!

Leapfrogg announces five new client wins

During the first quarter of this year, we’ve been successful in winning a number of fantastic retail clients and I thought I should take the opportunity to tell you about them and the exciting work that we will be doing.

First and foremost, we are delighted to have been appointed by The Dune Group – a global leader in fashion footwear and accessories with 46 UK stores, concessions in a number of high street retailers and available in a further 12 countries around the world.

Last year, we ran a workshop to help Dune’s team to work in a more joined up way where content is concerned. Following this work, Dune has appointed us to help them develop their broader natural search strategy with the aim to increase brand awareness, traffic and customer acquisition.

We’ll be supporting Dune to bring greater structure to their content strategy by helping their internal teams to work in a more cohesive way and develop a more creative, joined-up approach to their natural search, integrating in-house content, online PR, blogger outreach and social media activity.

Another new client in the footwear sector is G.H Bass. Founded in 1878, G.H Bass is an American heritage footwear brand best known for creating the iconic ‘Weejan’ – the worlds first penny loafer.

Currently G.H Bass shoes are stocked in Office, Schuh and ASOS and we’ll be working with them to increase their online brand awareness and customer acquisition as they launch their direct to consumer channel in the UK, followed by other European countries later in the year.

Moving on from footwear to fireplaces, we’ve been appointed by Chesney’s – the UK’s leading supplier of luxury fireplaces and stoves – to ‘ignite’ their digital strategy. We’re currently working through our insight and strategy phase, planning activity website optimisation, content, online PR and blogger outreach, social media and paid search.

Over in the fashion sector, new brands The Cult and Classic and The Vampire’s Wife have also appointed us as their digital marketing partner.

The Cult and Classic is a brand new luxury fashion website which offers a carefully curated selection of premium labels such as Bella Freud, Antipodium and Rupert Sanderson. We have been appointed to look after their full digital strategy and support optimisation of their new website which launched fully last week.

Last but not least, we’re also working with The Vampire’s Wife, an exciting new fashion brand to deliver social media and content support as they launch their first collection later this year.

We look forward to supporting these great brands in 2015 and beyond!

Leapfrogg speaking and sponsoring SheerB2B 2015

The Leapfrogg team are looking forward once again in taking part in SheerB2B, SheerLuxe’s annual eCommerce conference, on the 13th and 14th of May 2015.

This year’s theme is ‘A Conversation with a Customer’ and will focus on how you can put the customer into the centre of your organisation. Speakers include premium brands such as Rodial, Avenue 32 and OKA as well as industry names like Sarah Curran and B2B experts such as ourselves and our partners Epsilon Abacus and Feefo.

On Wednesday, our Managing Director, Rosie Freshwater, will be speaking about how to weave a customer-first philosophy into your digital marketing activity.

On the second day of the conference, our Insight & Strategy Director, Lucy Freeborn will be talking about our recent engagement reports and which retailers came out top and why exactly they are leading the way in customer engagement through content.

You can follow the event by following us on Twitter and #SheerB2B.

The link to the agenda and booking form is available here.