It’s with great pleasure that we can announce the winners of our first ever Customer Engagement Awards.
Here at Leapfrogg, we’re huge advocates of engaging content and the crucial role it plays in the customer experience and building valuable customer relationships.
Throughout 2015, we’ve been investigating how successfully premium retailers across different sectors understand their audiences and engaging with them in our series of engagement reports. We have analysed retailers across different sectors and scored their engagement levels across the key social platforms for premium purchases: Twitter, Facebook, Instagam, Pinterest and on-site content.
However, in order to really assess how successfully the brands are creating engagement through content, we wanted to ask the consumers themselves. We created a shortlist of the top five brands from our analysis and throughout September, we opened up voting to our , the wider public and also a panel of retail experts including Rosemary Stockdale from Sterling Marketing, Andrew Mabbutt from Feefo, and ecommerce consultants James Gurd and Simon Hall.
More than 350 people voted in our awards and we’re delighted to announce the following brands have come out on top:
Most engaging online furniture brand
Most engaging premium multi-brand fashion retailer
Most engaging online footwear brand
Most engaging health & beauty brand
Most engaging online womenswear brand
Most engaging food & drink specialist
On speaking of the winner, Rosemary Stockdale from Sterling who was part of our Expert Panel of voters said, ‘Hotel Chocolat is very customer focused which is evident in their social channels and the introduction of initiatives such as their Tasting Club. They have moved away from just selling products to selling a lifestyle to and involving the customer through restaurants, cafes and the Hotel in St Lucia amongst the cocoa groves.”
On announcing the winners of the Customer Engagement Awards, Leapfrogg’s Managing Director said, “It’s great to see so many brands putting real thought into the experience they are giving their customers through engaging content. Congratulations to all our winners – we look forward to seeing how all of our finalists continue to put the customers at the heart of their marketing over the Christmas and New Year period.”
Over the next few weeks, we’ll be delving deeper into the reasons why the winning brands are providing their customers with such an engaging shopping experience and exploring why they are leading the way with customer engagement.
Thanks to everyone who voted and well done to all the winners!