Welcome to one of the last Weekly Shop’s of the year – where has the year gone! This week we have featured some stories you may have missed around ecommerce returns, the importance of mobile-friendly websites in 2015 and the future of Google’s search algorithm.
During the latter part of this year, we have been investigating how premium retailers are delivering relevant content and engaging socially with their customers. In the first report of the series, we have looked at 20 leading retailers in the premium furniture sector and assessed how well they are engaging their audiences which produced some interesting insights. You can download the full report here.
Moving onto some retail news, this article from Internet Retailing looks at how men and women shop for clothes in a very different way online and looks at how websites can cater to the male market.
With Christmas being the busiest time of year for returns volumes, how should retailers handle returns? In this next article, Econsultancy have rounded up 15 best practice tips from various retailers.
Moving onto search news, this article from Search Engine Watch looks at the importance of having a mobile-friendly website in order to have a successful SEO strategy in 2015 .
This next article from Clickz explores how press releases and press release websites are not an SEO strategy and explores how you can get much better results contacting journalists directly.
Next up, URL profiler looks at how Google doesn’t really care about SEOs and that they only really care about user experience and optimising the experience of Google for their users.
To finish of this week, some interesting reading from Search Engine Land on Google’s search algorithm and specifically where Google search is headed and the signals it relies on.
That’s it for this week!