In the Weekly Shop this week – how maximise your online sales this Christmas, why Christmas begins early for online retailers and how the UK is among the most desirable retail markets.
Christmas is a key time for many retailers and brands. Therefore, it is important to ensure your website is up to scratch in order to maximise sales. In light of this, our website optimisation manager, Suze, has provided some recommendations to help you maximise your online sales this Christmas.
Next up is an article from Econsultancy which explores why Christmas begins early for online retailers following research that has shown that the festive season is the best time to acquire top-end customers, not just one-off seasonal purchasers.
Research by eBay and retail analysts Conlumino have predicted a boost of £1m for British high streets this Christmas due to shoppers making three additional shopping trips each to collect parcels bought via Click & Collect.
Another study this week has shown how almost 40% of shoppers have now bought from an ecommerce retailer in another country and that the UK is one of the most desirable places from which to buy, alongside the US and Germany.
We finish off this week with an article from Search Engine Land that distinguishes a good search optimisation agency from a not-so-good one.
Thanks for reading!