Welcome to this week’s edition of The Weekly Shop. This week we take a look at the different between omnichannel and multichannel marketing, how Pinterest plans to become the go-to place for retail browsing, how to gt creative with your content marketing and guest checkout best practices.
Our first article this week comes from Clickz and explores the difference between multichannel marketing and omnichannel marketing and which one should marketers be striving for.
Pinterest has recently announced that it is stepping up its game to become the go-to place for retail browsing in a bid to take a slice of Google and Amazon’s e-commerce marketshare. Pinterest’s head site engineer has claimed that the company is looking to redefine how consumers find goods online and that Pinterest is in a prime position to target consumers with promoted pins.
With Black Friday and Cyber Monday just around the corner, Rakuten Marketing has conducted some research and found that 23% of sales on Black Friday happen between the hours of 6pm and 9pm, with 26 per cent of sales on Cyber Monday (the first Monday of December) happening during this time. However, the research, based on data from over 350 leading brands, found that despite this being the key time, retailers need to be set early, with early birds beginning their shop at 6am.
This next article from Econsultancy looks at guest checkout best practice and provides some useful tips on how you can improve your guest checkout process.
To finish off this week, an article from our very own senior social media and content consultant, Ben, who has provided his top five tips to get creative with your content marketing for those times when you might be suffering from ‘creative block.’
See you next week!