Welcome to another edition of The Weekly Shop. This week we take a look at how you can build loyalty for customer retention, paid, owned and earned media, innovations that are set to change retail and how searchers user behaviours are evolving.
Ongoing profit from a customer’s lifetime value is generally much higher than any one single transaction. However, in order to achieve higher customer lifetime values, you need to have some strong customer retention strategies in place which Econsultancy have round up in this article.
Next up, is a useful refresher on the difference between paid, owned and earned media and how SEO fits into the three categories.
Our next article this week looks at four trends that are set to change retail, including payments, logistics, computing platforms and marketplaces.
A new Google eye tracking study from Mediative has shown how the evolution of the Google search results from 2005 to today has resulted in searcher looking outside of the ‘golden triangle,’ which is the term used to describe how searchers looked at Google search page results in 2005.
Following on from the article above, this article from Clickz takes a more in-depth look into the study from Mediative and how SERPS and user behaviours are evolving.
And to finish off this week, a useful reminder on how SEO has changed over the years and how some of the old tactics will result in stagnant traffic and may actually cause your traffic to drop.
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