In this week’s Weekly Shop, we feature a report on the importance of integrating branded content into the customer journey, how fashion and luxury brands can gain insight into what their customers care about and what’s hot and happening in premium retail this month.
A new report this week has shown how the ability to bring content and commerce together “may be what separates retail winners from losers.” The report found that more than three quarters (78%) of consumers now browse online before buying in-store highlighting an opportunity for brands to win the sale before shoppers go instore through branded content. The study points to tactics used by successful brands, which include integrating blogs onto the main site experience, putting links to product pages into article, and promoting blog content on the homepage.
Alexander Wang x H&M, Selfridges new £40m website, Jimmy Choo’s online personalisation service and accessible luxury are just some of the developments in premium retail that have got our Premium Panel excited this month. Head over to ‘The Hype’ on our blog to find out what other products, trends and innovations have been catching their eye in October.
This article from Econsultancy looks at seven customer experience case studies from the likes of Triumph, Cadbury and Homebase which have optimised experiences to increase satisfaction and loyalty.
This last article this week takes a look at five ways in which search behaviour has changed in the last 10 years following Mediative’s excellent eye-tracking study of Google search results.
That’s it for this week. Happy Halloween!