In The Weekly Shop this week – three keys to omni-channel success, the launch of a new biometric contactless payment card and our Premium Panelists tell on how delivery contributes to a good customer experience.
According to Drazena Ivicic from Intershop there are three areas that are key to omni-channel success: convenience, content, and customer service. In her opinion, getting these three Cs right is key to successfully engaging with the customer and driving sales.
Following the news last week that Amazon were opening their first physical store – the etailer has just announced they are launching a same day collection service in the UK. Customers can order up until 11.45am to collect from 4pm until the closing time of their chosen pick-up point which include newsagents and convenience stores. Definitely set to be a game changer this Christmas.
When asked about what makes a good retail experience, in many cases your customers will mention delivery as a key factor. In light of this, we asked we asked our Premium Panel their thoughts on how delivery contributes to a good customer experience which you can read over on our blog. If you want to join the Premium Panel, you can do so here, you might even win a £50 Selfridges voucher if you join before the 30th October.
This week, MasterCard and Zwipe announced the launch of a biometric contactless payment card with integrated fingerprint sensor, which they say will improve security and consumer convenience.
In this next article, Rand Fishkin, CEO of Moz shares his views on how Google and SEO Don’t Actually Change that Much. Brilliantly put and worth a read.
To finish this week, a useful glossary from Econsultancy around data and analytics which aims to simplify some of the complicated words, terms and phrases that you’re likely to come up against.
Thanks for reading!