Welcome to this week’s edition of The Weekly Shop. In this week’s news – Amazon open their first physical store, Econsultancy defines a great customer experience and Google tests ‘not mobile friendly’ icons. Plus, the chance to win a £50 Selfridges when you join our Premium Panel. Read on for more…

If Amazon feels the need to open shops, what does the future hold for pureplays?

It was reported this week that Amazon is set to open its first physical store in New York ahead of the Christmas shopping season. This move from Amazon confirms the suspicion that far from being over, the high street and bricks and mortar stores are a necessary part of the kind of customer service that customers now expect.

What do we mean by a ‘great customer experience’?

This next article from Econsultancy highlights some of Jay Bear’s thoughts on what makes a great customer experience following his recent report on the topic.

Google Testing “Not Mobile-Friendly” Icons

Here’s another reason to make your website mobile-friendly – Google is trying to improve its user experience by displaying “not mobile-friendly” icons in its mobile search results. These icons are designed to quickly tell users if a website is responsive to mobile devices.

Join the Leapfrogg Premium Panel and win £50 to spend at Selfridges

Last month, we launched our Premium Panel over on Facebook. Since then, we’ve been busy gathering opinions about our panelists favourite premium brands, sharing the latest hype from the retail world and asking what makes the perfect customer experience. Now we want to grow our community of shoppers even further, so as a way to welcome all of our new members – we’re giving away a £50 Selfridges voucher to one lucky member of the Premium Panel at the end of the month. All you need to do to enter is join our Premium Panel Facebook group to be in for a chance of winning. Good luck!

Thanks for reading!