Hello and welcome to our Weekly Shop news digest. This week, we talk about the end of Google Authorship, mobile visits to retail websites topping PC for the first time and the world’s best ecommerce checkouts.
According to a new study, almost half (48%) of the UK’s online shoppers buy from their beds, while another study found that 70% of UK smartphone users check their phones as soon as they wake up. These two studies highlight how consumer habits have changed and how marketers need to provide engaging content outside of traditional time frames.
Another study from the IMRG this week, has found that 52% of traffic to retail websites now comes from mobile devices of one form or another, outstripping traditional desktop traffic for the first time. In 2010, this figure was just 3%.
What exactly makes an excellent checkout process on an ecommerce site? To answer this question, Econsultancy has compiled a list of 11 checkouts which constitute examples of best practice, which include examples from Wiggle, ASOS and Hunter Boots.
Amazon has recently acquired video platform and gaming community Twitch Interactive and it has been reported that the ecommerce giant is also reportedly developing an ad network that could leverage the data it already has on its roughly 250 million users, to challenge Google and Microsoft by delivering better targeted ads. More over on Clickz.
Having removed author photos from the SERPs in June, Google has now removed authorship altogether from search results. Under the authorship scheme, writers could add the rel=author markup to their bylines, linking them to Google+ pages . Google has stated that they have removed author information because it wasn’t useful to users and actually distracted from search results. This article from Econsultancy explores various SEOs reaction to Google’s decision.
Did you catch the latest posts of the Froggblog this week? Our senior natural search consultant, Ben Adam, explores how online retailers can benefit from Google Analytics Enhanced Ecommerce and with only 110 days to go, the Leapfrogg team share their tips and tactics on how retailers can start planning for the festive season.
That’s it for this week. See you next week!