Welcome to this Friday’s edition of the Weekly Shop. This week we feature lots of retail news and some updates from London Fashion Week which kicked off last Friday.

How Burberry and Topshop used social to rule at London Fashion Week

With London Fashion Week over for another year, this article from Econsultancy takes a look how both Burberry and Topshop showcased digital innovation at their shows this week using social media.

What is customer lifetime value (CLV) and why do you need to measure it?

Next an article which aims to make sense of the term ‘Customer Lifetime Value’ and explains why retailers need to measure it.

10 Online Shopping Personality Traits

This next article looks at how shopping behaviour data derived from a behavioural commerce analytic platform was analysed to determine the 10 most common shopping personality profiles. Which category do you fit into?

Site search: retailers still have a lot to learn

Here’s another article from Econsultancy which looks at how site search remains a problem for ecommerce sites, with lack of key functionality and flexibility proving to be a barrier to the user experience.

High street shoppers change the way they shop in the light of online: BRC

A recent study has shown that shoppers are changing their high street shopping behaviour in the light of ecommerce with shoppers now visiting shops less often but spending more when they do. It seems that customers are now hitting the high street with purpose, knowing what they want to buy ahead of time, supported by online research, and doing more shopping in a single trip.