In the Weekly Shop this week, we explore how poor service is eroding consumer loyalty and confidence in retail brands, shop dummies coming to life, social loyalty and Google adds Website call conversions in Adwords.
A new study has found that poor service is eroding consumer loyalty and confidence in retail brands. A poll of 2,000 consumers found that poor service is eroding consumer loyalty and confidence in retail brands. Accordingly to the survey 30% of those surveyed had become less loyal to retail brands in the past five years. In addition, a quarter of those customers identified poor service as the main reason for their declining loyalty.
Another new study this week has found that in the UK, adverts shown on mobile devices accounted for more than a third (36%) of all paid search spend in Q2 2014, which is the highest on record. In turn, the UK also witnessed the highest proportion of clicks coming through mobile ads – 38% of all paid search clicks during the quarter. More over on Internet Retailing.
Reminiscent of something out of Dr Who – shop mannequins may now be coming to life thanks to i-beacon technology. Beacon company Iconeme has installed Bluetooth beacons in shop mannequins, which allow Bluetooth enabled shoppers to receive information about the clothes being worn (by the mannequins) when they walk past whilst harvesting data about the consumers.
This article from Econsultancy rounds up 11 examples from ecommerce sites that use stock levels to create buyer urgency. A sense of urgency and fear of loss are powerful sales drivers in ecommerce. Undecided shoppers can be encouraged to make an impulse purchase if they think they’re in direct competition with other people for a product that has limited availability.
This next article from The Retail Bulletin explores social marketing and how it can be used a powerful platform to spread word of mouth and opinions between and among customers.
Earlier in the week, Google launched a new feature in Adwords which allows advertisers to track calls that occur after a user arrives on a web site from an ad click.