Welcome to a new edition of the Weekly Shop – our digital marketing and retail news roundup. This week we have been reading about creating customer experiences that people remember, lessons from John Lewis’ successful mobile strategy and link building habits to break now.
To kick us off this week – an interesting read from Econsultancy about how digital experiences need to become more like human to human relationships in order to create the types of experiences that people remember and want to share.
The second annual UK Mobile Path-to-Purchase Study conducted by Nielsen has found that as many as 46% of UK consumers now use mobile devices as their primary tool for purchase decision making. In addition, one in four use mobile devices as their exclusive shopping research tool. These findings confirm that mobile is a becoming an increasingly powerful part of today’s consumer purchase process.
While we’re on the subject of mobile, at the start of the year, John Lewis announced some impressive year on year sales figures, along with the revelation that more than three quarters of its site traffic on Christmas Day came from mobile devices. This article from Econsultancy takes a look at what John Lewis’ is getting right with its mobile strategy and what lessons can be learnt.
Image source: https://econsultancy.com/blog/65153-five-lessons-from-john-lewis-mobile-commerce-strategy
These days, link building is no longer just about the link. It’s about soliciting a solid mention from a relevant and quality site that drives traffic and sales. This means taking the time to find the right sites, taking the time to find the right people, and letting go of those bad link building habits. This article from Search Engine Land provides five of those habits that you really need be letting go of.
And to finish off this week – a post from our paid search manager for the Frogblogg about how we onboard new paid search clients.
Thanks for reading!