Hello and welcome to Leapfrogg’s Weekly Shop. In this edition, we talk about Twitter and Amazon’s new partnership, how to build and measure gains in customer loyalty, PPC misconceptions and 7 SEO truths that you really can’t ignore.
This week, Amazon and Twitter unveiled a new partnership that allows customers to buy from the retailer via the use of the #AmazonBasket hashtag on Twitter. It certainly marks an interesting step forward in social commerce but is it anything more than a gimmick? Econsultancy explores its usefulness here.
Waitrose is a great example of a retailer using omnichannel to set itself apart. Internet Retailing visited Waitrose’s just-opened Swindon branch to see how the supermarket is bringing digital and the store together to create new ways of shopping.
Allegiance to your brand begins again with every experience, from word-of-mouth mentions to social status updates that are passed around and shared. This next article explores the actionable steps that you can take to systematically build and measure gains in loyalty.
PPC advertising has the potential to deliver targeted traffic, but it takes technical know-how to do it properly. This article from Search Engine Watch explores reasons why it will cost you less to hire an expert than it will to launch a campaign on your own.
While we’re on the topic of PPC, Social PPC has been around for several years, and is becoming mainstream in the PPC world. Because social PPC is still relatively new, there are many mistaken beliefs about it which this article from Search Engine Land aims to clear up.
Lastly, here’s a useful article from Search Engine Land, which provides seven SEO truths every business leader in 2014 and beyond must understand.
Thanks for reading!