Welcome to another edition of The Weekly Shop. This week we take a look at how Instagram blows other social networks away for engagement, the future of Google+, luxury brands and their online presences and how social media impacts SEO.
According to a new report from Forrester, Instagram is the stand-out social network when it comes to delivering engagement. The study was based on three million user interactions with over 2,500 brands and found that while Facebook and Twitter may dominate in terms of user base, people on the networks are less inclined to like, comment or share posts. More over on The Drum.
What does the future hold for the Google+?
Earlier in the week, the man who created Google+, Vic Gundotra, announced he was leaving Google after eight years. Justifiably, this has sparked plenty of speculation about the future of the social platform. Our senior social media and content consultant, Alice, has rounded-up some of the past week’s discussions around developments at Google+ along with our thoughts on what the future may hold for the platform.
High street set to drive 89% of sales by 2020 as shopping evolves: study
O2’s The Future of Retail report predicts that the role of the high street is set for a sea change as shopping evolves still further into a leisure activity. Analysis has calculated that a high street presence will influence retail sales worth as much as £338.5bn a year by 2020. Without stores, online sales would fall by as much as £52bn.
Where are luxury brands going wrong online?
The next two articles from Econsultancy explore luxury brands and their online presences. In this first post, Graham Charlton, looks at what makes a website luxurious, and where some luxury brands are going wrong with examples from the likes of Chanel, Dolce and Gabbana, Manolo Blahnik and Bang & Olufsen.
Five great ecommerce sites from luxury brands
Following on from the above, this second article takes a look at the elements that give sites a luxury feel using some examples of brands that are doing this well by successfully blending style and user experiences.
7 Legitimate Ways That Social Media Impacts SEO
In search news this week, this article from Clickz looks at how social media and SEO overlap and how social can contribute to the overall success of websites in several ways with seven specific examples.
5 New SEO Mantras to Replace Old, Inefficient Thinking
There’s no doubt that SEO has changed and evolved and definitely for the better. This last article from Search Engine Watch provides five new mantras to replace old and inefficient ways of thinking that have permeated across the search industry.