It’s Friday so that means a new edition of our Weekly Shop! This week, we look at insights from Social Media London, ugly websites, Google’s release of the Panda 4.0 algorithm and insights from Econsultancy’s new Search Engine Marketing Benchmark Report.
This week, Alice Reeves, our senior social media and content consultant attended Social Media London’s May event, which was focused on how brands can make the most of ‘real-time’ Twitter marketing and personalise their social channels to boost engagement. You can read her key takeaways from the conference here.
Last week, in Moz’s weekly Whiteboard Friday series they discussed the subject of ugly websites and whether they can actually hold you back from the kinds of levels of engagement and progress that you could be making.
This week Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm which is designed to prevent sites with poor quality content from working their way into Google’s top search results. It sounds like this update will be a gentler Panda Algorithm and lay the groundwork for future changes in that direction.
This next article from Econsultancy highlights five of the key insights from their Search Engine Marketing Benchmark Report which contains a comprehensive analysis of the UK search marketing environment. The report, covering search engine optimisation (SEO or natural search), paid search (PPC), social media marketing and display advertising, is based on an online survey of more than 700 client-side digital marketers and agencies and reveals some interesting insights.
Thanks for reading. See you next week!