In the Weekly Shop this week, five things our clients learnt just by asking, a new retail concept – the Inspiration Corridor, how ecommerce sites can boost profits and Google’s new Panda patent.
We start this week with an article from Leapfrogg’s commercial director, Ben Potter, who has written about the importance of customer insight for the Econsultancy blog. To illustrate his point, Ben has shared five very simple insights that we have gathered from surveys we have created and run for our clients.
Inspiration Corridor is new retail concept developed by the France-based shopping centre Klepierre and creative agency DigitasLBI Paris. It utilises facial recognition technology, profiling algorithms and purchase history in order to give consumers personalised style advice consisting of items that can be found inside the building.
Profit margins determine whether businesses sink or swim and this is especially true in the hypercompetitive ecommerce industry. This article from Econsultancy looks at the price related issues that retailers must address and provides five tips on how ecommerce sites can start to boost their profits.
This week saw new top-level domain name .luxury go on general sale, which provides a dedicated digital platform for all things luxury, giving brands the opportunity to further define their status online. Around 500 brands from Bvlgari to Versace, signed up for their own .luxury top-level domain name during a 60-day period where only trademarked brands could register.
Last week, we featured an article about the new Waitrose store in Swindon and how they are using omnichannel in a strategy aimed at setting itself apart. This week, Essential Retail visited the new store to check out their new technologies which includes digital signage, in-store tablets and geo-location mobile systems.
There has long been speculation about how Google measures “brand authority” and last month Google filed a new patent, which some say could be the Panda patent which may have gone some way to answering that question. If the recently filed patent is any clue, Google is now working on major algorithmic changes to measure authority outside of followed links. This post from Moz explores the new patent and other supporting evidence in an attempt to understand what the opportunity may be for digital marketers in the future.
Next up is a useful article from Search Engine Watch for anyone working with, or considering working with a search marketing agency, as it provides advice on how to create a happy, profitable, and pleasant agency/client relationship to get the best results.
To finish up, our senior natural search consultant Ben Adam, has helpfully rounded-up his 10 Google Chrome Extensions which he guarantees will improve your life!