Earlier this year we wrote about our excitement at being shortlisted at the prestigious European Search Awards. After attending a rather swanky awards ceremony in Reykjavik last Friday, we are delighted to announce that we took home the title of ‘Best use of PR in a search campaign’ for our work with Wedding Rings Direct.
Our commercial director, Ben, and senior social media and content consultant, Alice, both jetted off to Iceland for the awards ceremony, which was in itself a brilliant night. It was great to see how many other UK campaigns were up for awards, including fellow Brighton search agency Propellernet who also took home the award for Best Use of Search in Travel and Leisure.
The competition was fierce, with five agencies and seven campaigns shortlisted in the best use of PR category. The judging panel consisted of search specialists from companies including Experian, Expedia, Search Engine Watch and TravelSuperMarket, so it’s a tremendous achievement to win this award and testament to our brilliant team and the work they carry out for our clients.
We were already very proud of ‘The Bride of The Year’ campaign as it represented tremendous success for our client Wedding Rings Direct, and this award further demonstrates outstanding public relations integration into a search campaign. You can read more about the award-winning ‘Bride of The Year’ and the results here.
A massive thank to Don’t Panic Events for a fantastic and fun ceremony, and huge congratulations to all of this year’s winners and nominees. We are already working towards continuing this success at next year’s European Search Awards!