Hello and welcome to The Weekly Shop. In this edition, we look at how you can create engaging packaging experiences, online videos, Pinterest tools, e-mail segmentation case studies and how mobile is fast becoming the dominate channel in search marketing.
For any ecommerce company, a shipped package represents one of the most direct touch points to the customer, but it’s also often under-utilised when re-marketing to customers. This article from Econsultancy explores how ecommerce stores can create engaging in-package experiences that bring customers back onto your website or mobile app using examples from the likes of Apple, Birchbox and Bonobos.
A new study from Animoto, an online video creation site, has shown how online video is increasing in importance and effectiveness when it comes to purchase decisions. Their research found that nearly three quarters of consumers are more likely to purchase a product or service if they can watch a video explaining it beforehand. There’s more on the stats over on Econsultancy.
With Pinterest users showing more passion than Facebook users do, as its content is shared more often and has a much longer shelf life, it’s becoming increasingly important to ensure Pinterest has a prominent spot on your list of marketing priorities. If you need some inspiration for your Pinterest strategy, then this article from Econsultancy outlines the ways in which retailers can make most of Pinterest tools.
E-mail marketing still remains one of the most effective channels for driving traffic and conversions but to really reap the benefits, it’s important to personalise your campaigns based on user demographics and behaviours. To show why this tactic is so important, Econsultancy have rounded up 10 case studies from businesses that have improved their traffic or conversions using segmentation.
Last week, Marin Software released its 2014 annual mobile search advertising report. By digging deeper into its own data on mobile ad performance for Google, Marin has predicted that mobile devices will account for 50 per cent of all paid search clicks globally by December 2015. Although based on U.S data, this study highlights how mobile is fast becoming the dominate channel in search marketing as shoppers increasingly research products online.
Thanks for reading.