Cult Beauty is a luxury beauty retailer, stocking some of the world’s best beauty products. We’re delighted to announce that they have selected Leapfrogg to help support them across their natural and paid search strategy.
Rather than selling full beauty lines, Cult Beauty acts as a beauty curator, using a panel of 48 industry experts to handpick a selection of the most sought-after products on the beauty market. In 2011, the brand has received investment from the founders of luxury fashion etailer, Net-a-Porter and has won numerous awards, including the Sunday Times’ Styles Editor’s Choice award for Best Beauty Website 2010.
Work kicked off with the Cult Beauty team this week and we’re really looking forward to helping establish Cult Beauty as the go-to destination for premium beauty products.
Over in the homeware sector, we’re proud to announce that the iconic British Design company Tom Dixon have appointed Leapfrogg to support them on an optimisation and migration project for their new website due to launch later this year.
Renowned industrial designer Tom Dixon set up his own brand in 2002, after an illustrious career in the design industry which saw him work as Creative Director for Habitat and Artek and receive an OBE for services to British Design. Using highly technical manufacturing processes, the company specialises in lighting and furniture and is famous for its innovative contemporary design and construction. To date, their products are sold in over 60 countries worldwide.
We look forward to supporting these great brands during 2014 and beyond.