In the Weekly Shop this week…we take a look at how there has been a huge rise in overseas shoppers searching for UK retailers, how giving consumers fewer options could actually boost conversions, a bad customer experience from a well-known high street retailer and some more thoughts on SEO in 2014.
One in five US and UK consumers did all of their Christmas shopping online: stats
This won’t come as a surprise to many but findings from a new Econsultancy survey have found that 61% of people in the UK said that they completed more than half or all of their Christmas shopping online in 2013, while just 7% completed all of their shopping offline. More on the findings over on Econsultancy. Read more.
New figures reveal huge rise in overseas shoppers searching for UK retailers online
According to data from the British Retail Consortium and Google, UK retailers are also benefiting from huge rises in online searches from overseas shoppers. The figureshave revealed that the UK is now the world’s second biggest online retail exporter. Read more.
Want more sales? Give consumers fewer options
This is an interesting article from Econsultancy which looks at how giving consumers fewer options could actually help boost conversions. Blair Keen from Adobe looks at two psychological studies which show behaviour that might help explain cart abandonment and gives his suggestions for testing this theory on your website. Read more.
How to lose friends and alienate people: Mango
When our commercial director, Ben, attempted to purchase a Christmas gift for his wife from fashion etailer Mango, the service and experience was he received was far from what he expected. You can read more about his frustrating experience over on the Econsultancy blog. Read more.
Super rich shift their thrills from luxury goods to costly experiences
According to this article from Guardian, luxury is shifting from ‘having’ to ‘being’ with consumers moving away from owning a luxury product to experiencing luxury. Figures from the Boston Consulting Group hsve shown that of the $1.8tn spent on luxuries in 2013 an estimated $1tn went on services such gourmet dining, private flights, bespoke safaris, slimming clinics and art auctions. Read more.
Now you have to do SEO, thanks to Google
There have been many debates on the right approach to SEO recently and this is an insightful article from The Drum looks at how brands really need to do SEO and how Google has made the case for this easier in recent weeks. Read more.
Following on from the above…this last article from Clickz looks at six key things every SEO professional should be concerned about in 2014 to overcome future update issues. Read more.
Thanks for reading!