In the Weekly Shop this week…three reports yielding some interesting stats around retail spending, poor tablet experience and the state of digital on the high street, plus what Facebook’s latest algorithm updates mean for your brands Facebook page and ways in which search is evolving.
A new study from Deloitte has found that nearly three quarters of the money spent shopping in Britain comes from just 18 per cent of consumers. These ‘Super Shoppers’ are increasingly making purchases using their mobile and account for a massive 70 per cent of all UK retail spending which is the equivalent of more than £200billion in 2013.
A recent report by Eccomplished assessed over 40 leading retailers in the heart of London’s shopping district on their use of digital technology to evaluate how good retailers are at delivering a multichannel shopping experience. Econsultancy have rounded up some specific retailers from the report who are using digital technology successfully to engage customers in-store and also retailers who are doing otherwise.
Our final report this week has revealed that more than three quarters of consumers say a dissatisfying shopping experience using a tablet would impact their opinion of a brand. Furthermore, 67 per cent of shoppers stated that it would make them reluctant to recommend the retailer to family and friend highlighting the fact that retailers simply cannot afford to neglect tablets as shopping devices.
In order to gain customers and retain them, you’ve got to do more than introduce them to your brand, business, or products – you’ve got to make them fall in love with it. Mashable have produced an insightful infographic telling you just how this can be done.
Marketers have become very sophisticated at personalising emails based on their data to ensure their campaigns are as targeted and engaging as possible. Websites, on the other hand have lagged far behind when the tools exist to make websites as targeted as emails. This article from Clickz looks at four ways you can segment and target visitors on your website to provide them with a more personalised experience.
If you manage a Facebook Page for your business, you’ve probably noticed that your content isn’t reaching as many people as it was a few months ago. In this blog post our senior social media and content consultant, Alice, has explored why this has happened and how allocating a small amount to Facebook Advertising can provide a huge benefit to your Facebook page.
This last article from Econsultancy looks at five noteworthy ways in which search is evolving and what digital marketers need to be aware of including mobile, content and user experience signals.
See you next week!