
In the Weekly Shop this week…online sales get off to a flying start this year, how small retailers can compete against their big brand stockists and the user experience signals that Google are using to rank websites.
Online sales grow at strongest rate for five years
According to figures from the British Retail Consortium, online sales grew by almost a fifth in January as the sector turned in its strongest start-of-the-year performance for five years, demonstrating the increasing importance of online in the retail sales mix. Read more over on Internet Retailing.
How Small Retailers Can Compete Against Big Brand Stockists
If you’re a small retailer, one issue you may be familiar with is when your online competition is actually one of your stockists. Our website optimisation manager, Suze, has written a really helpful blog post on how smaller retailers can hold their own against big brand retailers.
Customer experience is the most exciting opportunity for marketers [infographic]
According to Econsultancy’s 2014 Digital Trends Briefing, Customer Experience represents the single most exciting opportunity for businesses this year followed very closely by mobile. They’ve produced an infographic which presents some of the key findings from Trends Briefing.
What kind of user experience ranking signals does Google take notice of?
Here’s another interesting article from Econsultancy which looks at how user experience signals are increasingly being used by Google to rank websites. The article looks at how UX ranking factors such as site speed, mobile user experience, button sizes, readability and many more can all add up to help you optimise your website.
We Love Google, We Love Google Not: 6 SEO-Inspired Valentine’s Day Quotes
Lastly, seeing as it’s Valentine’s Day, we felt inclined to include these 6 SEO-Inspired Valentine’s Day Quotes from Search Engine Watch.
We’ve also rounded up a couple of our favourite Valentine’s Day inspired digital marketing campaigns over on our blog, which includes Not On The High Street, Evian and Ted Baker. Read the post here.
Happy reading!