In the Weekly Shop this week…online sales get off to a flying start this year, how small retailers can compete against their big brand stockists and the user experience signals that Google are using to rank websites.
According to figures from the British Retail Consortium, online sales grew by almost a fifth in January as the sector turned in its strongest start-of-the-year performance for five years, demonstrating the increasing importance of online in the retail sales mix. Read more over on Internet Retailing.
If you’re a small retailer, one issue you may be familiar with is when your online competition is actually one of your stockists. Our website optimisation manager, Suze, has written a really helpful blog post on how smaller retailers can hold their own against big brand retailers.
According to Econsultancy’s 2014 Digital Trends Briefing, Customer Experience represents the single most exciting opportunity for businesses this year followed very closely by mobile. They’ve produced an infographic which presents some of the key findings from Trends Briefing.
Here’s another interesting article from Econsultancy which looks at how user experience signals are increasingly being used by Google to rank websites. The article looks at how UX ranking factors such as site speed, mobile user experience, button sizes, readability and many more can all add up to help you optimise your website.
Lastly, seeing as it’s Valentine’s Day, we felt inclined to include these 6 SEO-Inspired Valentine’s Day Quotes from Search Engine Watch.