Leapfrogg nominated for a European Search Award

We had a great start to the week on Monday when we discovered that we had been nominated for a European Search Award!

Our work with Wedding Rings Direct and the Bride of the Year campaign has been shortlisted in the Best Use of PR in a Search Campaign category demonstrating outstanding public relations integration into a search campaign.

We were particularly proud of this campaign as it represented tremendous success for our client Wedding Rings Direct – such a success that they have requested we repeat and expand the competition nationally in 2014!

The project attracted 28 entries and drove 17 pieces of coverage across the media and wedding blog network. The social stats were also very impressive with 10,185 unique visitors to the competition on Facebook which was shared over 12,000 times within the two months the competition was live and increased their number of Facebook fans by 84%. We also exceeded the target of 30 high quality links, achieving 41 from a variety of domains over the four months of the campaign.

The winners will be announced at The European Search Awards ceremony in Reykjavik on 28th March. We’ll be keeping our fingers crossed until then!

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