Welcome to the first The Weekly Shop of 2014.
To kick things off, we take a look at Christmas 2013’s ecommerce stats, how UK online shoppers’ satisfaction has slipped, retail trends in customer experience and how to link build in 2014.
Our first article this week is from Econsultancy, who have rounded up some of Christmas 2013’s ecommerce stats using financial results from several of the big multichannel retailers including John Lewis and Debenhams, as well as data from IBM showing the rise in m-commerce.
Every Christmas, customer experience analytics company ForeSee measures the performance of the UK’s top 40 online retailers. For the first time in six years, overall satisfaction levels have fallen. Head over to Internet Retailing to find out more.
As we’ve seen in the above, customer experience is becoming more important than ever in online retail – being empathetic to your customers’ needs and expectations is essential if you are to deliver a meaningful brand experience. This article looks at the four trends that will help shape the retail customer experience in 2014.
Link building has changed considerably in recent months, and contrary to what you may have heard, it’s far from being dead but the process has become harder and more time consuming. This article from Clickz looks at how link building is still the best way to improve visibility in the SERPS and how you can safely and successfully link build in 2014.
This article from Clickz really hits the nail on the head with the point of content marketing, which they define as the process of creating and distributing highly relevant and valuable content to attract, acquire, and engage clearly defined and understood target audiences. Well worth a read.