In this week’s Weekly Shop, we have four go-tos to make online reviews work for your business, figures on the UK’s online spending in 2013, an update from Google on whether Facebook and Twitter signals are part of the ranking algorithm and the last in our commercial director’s series of posts for Econsultancy on PPC payment models.
By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Review prominence in search results is also rising, as they often appear just below their company website and make up the majority of the top 10 corresponding results. This article from Search Engine Land looks at how local marketers can reap the benefits of online reviews for the best local search visibility.
According to the IMRG-Capgemini eRetail Sales Index for December, UK shoppers spent £91bn online in 2013. The internet retailing marketing grew by 16% during the course of the year and it was capped by a final month in which online sales rose by 18%, with £11bn spent up from £9bn in December 2012. More on the figures over on Internet Retailing.
Google’s head of search spam, Matt Cutts, has been making search news once again this week with his answer to the question ‘Are Facebook and Twitter signals part of the ranking algorithm?’ His short answer was ‘no,’ and he stated that currently Facebook and Twitter pages were treated like any other page due to a number of reasons that are outlined in this article from Search Engine Land.
Towards the end of last year, our commercial director, Ben, started a series of posts for Econsultancy digging into the mechanics of PPC agency pricing models. His final post on the fixed fee model is now live on the Econsultancy blog and if you haven’t already, check out his overview of percentage of spend and pay on performance models.
That’s it for news this week! See you next week.