In this week’s digest..we take a look at the growing demand for menswear, fun brand marketing initiatives and digital marketing and ecommerce trends for 2014.
Last week saw the London Collections: Men’s Fashion event launch in London for the third year running. The event showcases the increasing importance and growing interest in trend-led men’s fashion in the UK. With the UK menswear market forecast to grow by 25.7% in five years, outperforming all other clothing sectors, retailers should act now to satisfy the growing demand for affordable, trend-led pieces.
Probably not a surprise to many of us, but figures from the British Retail Consortium have shown that more of us ‘clicked’ into Christmas than ever before with online non-food sales growing by 19.2% in December and at the fastest rate for three years.
As we’re setting goals and plans for the New Year, an often forgotten resolution is to have fun with our marketing activity. This article from Clickz looks at how retail is at its best when brands create an fun shopping experience using examples from Apple, Uniqlo, WestJet and Kate Spade.
To finish off this week, here are some thoughts from Econsultancy’s CEO Ashley Friedlein on what he feels will be interesting and important in the world of digital marketing and ecommerce for the year ahead.
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