In The Weekly Shop this week, we have a white paper around customer experiences at Christmas, some tips on how you can build loyalty during a long purchase cycle, how retailers can leverage unique identifiers and structured data and an article from the Froggblog around the recent updates to Google’s Analytics and Webmaster tools.
First up is a white paper from eDigitalResearch which examines how consumers rate their current contact with brands during the festive period and what they feel should be done to better their experiences at Christmas as a whole. The white paper yielded some interesting findings and is well worth a read.
A key element for a majority of loyalty programs is product purchase frequency which enables members to earn more reward currency and keep the products and program on the forefront top of mind. But what happens when you have products without this high rate of purchase frequency? This article from Econsultancy looks at how implement a successful loyalty program with a little creative thinking and a different approach.
This article from Search Engine Land looks at how what we have learned to date about entity search, semantic search and the semantic web and how it can be applied to ecommerce. The article contains some useful tips on how online retailers can leverage unique identifiers and structured data for ecommerce.
Our last article is from our Senior Natural Search Consultant, Ben. There has been a plethora of updates in recent weeks and months to Google’s Analytics and Webmaster Tools and in his article Ben takes a closer look at the three key recent updates not to be missed if you want to maximise your online marketing campaigns. More over on the Froggblog.
That’s it for this week. Happy reading!