Unbelievably, it’s Friday again (where did the week go and how is it November already?) which means it’s time for The Weekly Shop! This week, we take a look at a new coalition which aims to take 200 high streets online, an infographic about what shoppers want from retailers this festive season, some updates from Matt Cutts and an article from Ben for Econsultancy examining the percentage of spend PPC payment model.
In retail news this week, a new coalition launched with the aim of taking 200 UK high streets online. The coalition, which had its formal launch at Westminster yesterday, is launching an ecommerce network built on the foundations of the MyHigh.St project in order to give independent high street retailers across the UK an online shop window. Read more over on Internet Retailing.
There’s no escaping that Christmas is now just around the corner, are you ready? Here’s a preview of what holiday shoppers are looking for from retailers following a survey of over 3,000 online shoppers in the U.S last month. Take a look at the stats and an infographic of the results over on Marketing Land.
Now on to developments in the world of search. Interesting, Matt Cutts was the keynote speaker at Pubcon in Las Vegas last week. Cutts talked extensively about the changes Google has been making recently and offered a few juicy insights into their future developments. More over on Search Engine Watch.
Whilst speaking at Pubcon, Cutts also revealed that social signals like Likes, retweets and +1s will have no short-term impact on search performance and won’t help you rank better. Following on from this, this article from Econsultancy looks at the evidence that Google+ does not mean great SEO.
While we’re on the topic of social media, this article from Clickz looks at how social media has evolved into much more than just a channel or tactic and how it should be an ever-present strategy in all aspects of your marketing.
And to finish us off, here’s an article from our commercial director Ben which is the first in his series of posts for Econsultancy which will dissect three of the most common PPC payment models. In his first post Ben looks at the most commonly used model in the industry – percentage of spend.
So, that’s it for this week. Happy reading!