In The Weekly Shop this week…we look at how to covert one-time seasonal customers into repeat customers, omnichannel customer service expectations and how your PPC campaigns can benefit your SEO efforts and much, much more.

Retailers consider London Underground’s click and collect potential

This week, Asda announced that it has partnered with Transport of London to create a unique click and collect service that allows commuters to order their grocery shopping before noon and then pick up at six underground station car parks after 4pm. This is a really interesting initiative from Asda who are looking to expand into areas not currently served by their physical stores.

‘Game changer’ Appear Here nets £1m funding

Appear Here, the online marketplace for short-term retail space, netted £1m this week in funding from investors who believe the company could be a potential ‘game-changer.’  We’ve had our eye on this start-up since its inception and are looking forward to seeing how they use this investment.

17 SEO Best Practices That Could Double Your E-Commerce Sales

Next up is a useful article from SEO Strategist Trond Lyngbø, who provides us with 17 SEO best practices tips that could double your e-commerce sales. There is some really useful advice here which is well worth a read.

How to Convert One-Time Customers Into Repeat or Lifetime Customer

Getting the most out of your seasonal high tide can be an exciting ride, but don’t neglect what lies ahead: the inevitable slow season. This article from Search Engine Watch looks at how you can capitalise on the conversations started by peak seasonal traffic to convert one-time customers into repeat customers over the Christmas period.

Omnichannel customer service [stats and infographics]

A new study of 7,000 people across seven countries has revealed the customer service expectations of consumers in the UK and beyond. The data reveals insight around the preferred customer communication channels and what good customer experience can do for a brand. Head over to Econsultancy for the stats and an infographic.

This Is Why We Love To Invest In Marketing Before Customer Experience

While we’re on the topic of customer experience, here’s a great article that takes a step back from short term tactics and traditional marketing techniques and looks at how investing long-term in customer experience is the best way to grow your business. Hear, hear!

Using Paid Search To Aid Your SEO

Now onto some Search news. PPC has a much more immediate and measurable results than SEO, and as a result, we can use paid search as testing environment for SEO strategies. This article from Marketing Land provides some really useful tips on how you can use your PPC campaigns to directly benefit your SEO efforts using some tried and tested examples.

SEO in 2014: How to Prepare for Google’s 2014 Algorithm Updates

It has been an incredibly eventful year in terms of updates from Google, and this last article looks at how we can start preparing for Google’s 2014 Algorithm updates by looking back on what we have learnt this year.

Until next week, happy reading!