In The Weekly Shop this week…we have some Christmas ecommerce tips, a study into customer service expectations on Twitter and the ten most common mistakes of blogger outreach.
A study by PEER 1 Hosting has found that seven out of ten online shoppers in the UK will be put off spending online this Christmas because of the quality of the websites they are browsing. They questioned over 1,000 British adults and found that nearly 70% would do more of their seasonal spending on the Internet if websites were better.
Following on from the above, it’s probably too late to be making any substantial changes to your website before Christmas, but there is still time to make a few tweaks for improvement. Our friends over at Econsultancy have put together the views on the best Christmas strategies from a number of ecommerce and UX experts. Topics include last minute changes that could aid conversions, the importance of mobile, and how retailers can sell right up to Christmas. Our commercial director also put together a similar post with his top tips for Christmas for the Froggblog last week. Read it here.
Nowadays, disgruntled customers are more likely to flock to Twitter to voice their queries and complaints rather than write letters or make expensive calls, which if not dealt with correctly can easily spiral out of control. A new study from Lithium has found that 53% of customers who ask a brand a question on Twitter expect a response within the hour. If a customer makes a complaint then that figure goes up to 72%. They also found that 38% of people feel more negatively towards a brand if they don’t get a response within that time frame. Definitely something to bare in mind with the busy Christmas season just around the corner.
The practice of blogging or influencer ‘engagement’ is one of the most widely-used tactics in marketing these days, yet as relatively new industry, people are still getting to grips with it. This article from Henry Ellis at Econsultancy hits the nail on the head with his round-up of examples of painful blogger engagement.
So that’s it for this week! Remember that we will soon be sending out The Weekly Shop every week by email. If you’d like to receive it then please do pop your email in the footer below.