Welcome to The Weekly Shop, Leapfrogg’s weekly round-up of digital marketing and retail news. This week we take a look at ecommerce product pages, Google’s new Hummingbird algorithm and ways to get organic search data in light of Google’s recent move to secure search. Plus, an interesting study from Adobe which explains why marketers might be feeling a little overwhelmed!
Kicking us off this week is another insightful article from Econsultancy which looks at the 30 ‘must-have’ page elements on an ecommerce page and recommendations on where they should appear. The article uses examples from successful retailers including Amazon, John Lewis and ASOS and provides a solid starting point when thinking about the design of product pages.
In search news this week, Google has just announced a new algorithm called “Hummingbird,’ which focuses on longer-tail, more conversational queries which should return better results according to Google. The update was actually implemented a month ago, so any traffic changes should have already been apparent by now. Hummingbird is rather significant as it is not a new filter within an existing algorithm but actually new algorithm altogether. In light of this, Search Engine Land has put together a handy FAQ article about this big change.
Last month, Google ‘flipped a switch’ and made all Google searches secure, meaning that organic analytical data is now non-existent for Google traffic with a huge chunk of keywords now being reported as “(not provided).” However, there are some workarounds and resources you can use in order to capture the data that Google is no longer providing over on Search Engine Watch.
With Google’s recent attack on unnatural links, there are a lot of lessons to be learnt when cleaning up and dealing with penalties. This article from Search Engine Watch takes a step back and highlights their findings and top takeaways.
And to finish off, a study from Adobe has shown that overall Marketers are feeling overwhelmed and reveals a picture of marketers with little confidence in their own or their organization’s ability to address the unique challenges of digital marketing. More over on Clickz and you can read the full study at Digital Distress: What Keeps Marketers Up at Night?