What’s happened to 2012? Bleak weather, bleak economic conditions, some light relief courtesy of the Olympics, but otherwise an air of uncertainty prevails.
In this climate, then, we’re so proud of the great work – and great results – we have delivered so far for our clients this year. They reflect;
- the confidence of our clients to put their money where their mouths are by investing in digital to start with
- our own expertise to identify areas for improvement in client digital activity and then execute our work to deliver these improvements
Following on from my last post looking at results achieved in Q1, here are some highlights from our efforts during Q2:
- Luxury bedroom furniture retailer, Feather & Black; their non-brand term natural traffic increased by over 60% year-on-year. Whilst I cannot disclose the actual figure, revenue from online sales is a very healthy % higher than this time last year
- High-end fashion brand, Bastyan; for every £1 they spent on paid search the campaign generates ten times the amount in sales revenue
- Emma Bridgewater; again, for paid search their campaign delivers return investment at a ratio of 19/1
- Posturite; online revenue has increased by over 80%
- Filofax; we have more than doubled their click-thru rates on paid search
- Cox & Kings; their non-brand term natural traffic has increased by 60% year-on-year. Revenue attributed to online also more than doubled year-on-year
- Fruitdrop; their non-brand term natural traffic increased by over 100% year-on-year delivering return on investment at a ratio of 5/1
- Flexioffices; we’ve recently exceeded conversion rate targets by over 40%
This is a flavour of the great results we’ve delivered to our clients. So far this year, then, we have helped them to win, to meet or exceed their own targets, about which we’re all delighted.
That said, we’re not letting the euphoria (nor the Olympic distraction) run away with us. Our clients each have challenging targets and business environments. Great results so far are lovely – but nothing like as important as making sure we’re focused on delivering more great results for them this year and beyond.
The economic outlook remains uncertain – the only thing that everyone seems to agree on is that growth is still a long way off. Therefore, strategies need to be regularly reviewed, tactics revised where necessary, results have to be maintained and improved, sales and revenue must be generated.
In some ways there is freedom among the uncertainty. If this causes the main focus to be on the here and now and making sure what we’re doing today and into the immediate future is working, then that’s what we’ll do.
That doesn’t mean we’re retreating into a tactical, short term shell, however. In July we hosted an event at RIBA in London where we presented our Retail Marketing Machine, which will underpin our strategic approach for our work for the 2nd half of this year, into 2013, and beyond (with apologies to Mr Lightyear…)
I’ll be back with an update on more great results from Leapfrogg later in 2012