We are proud to be headline sponsor at this week’s SheerB2B conference. Now in its sixth year, the conference brings together experts from the world of retail, along with some fantastic brands from the premium and luxury sectors for two days of learning, discussion and networking…and a drink or two in the evening.

Sponsoring for the third year running, Leapfrogg will be speaking on both the Thursday and the Friday.

On Thursday, Commercial Director, Ben Potter, will be helping delegates understand what SEO strategy actually entails in 2012. In light of Google’s recent Panda updates and the launch of Google+, the need has never been greater to put useful, relevant and timely content at the heart of a natural search strategy, supported by an active social media program. Ben will be providing top line strategic advice to help attendees make more informed decisions when it comes to shaping their search strategy and engaging with agencies.

On Friday, Head of Social Media and Content, Lucy Freeborn, will be presenting the results of our latest survey exploring the habits and behaviours of consumers purchasing premium products and services. In January of this year, we surveyed 1000 ‘premium shoppers’ with an emphasis on questioning how their shopping habits were likely to change in 2012 compared to 2011. The insight will prove useful to delegates looking to understand more about their target audience.

We very much look forward to another great event!

You can view the full agenda here.