Calling the UK’s premium home and garden retailers! We are delighted to announce the launch of a survey and round table event exploring how advanced, and how effective, premium retailers are in their use of digital marketing. This first survey is aimed at home and garden retailers with a further three, sector-specific surveys to follow over the course of 2010.

Why take part?
It’s free, the survey will take no longer than 15 minutes and with the follow up report you’ll be able to benchmark your digital marketing efforts against other companies in your sector. The survey investigates the specific tools and techniques being used by premium home and garden retailers, budgets and attitudes towards search, social media and other channels.

Take the survey
The survey can found here. We request that you complete it before February 26th. By taking part you will gain free access to the benchmark report.

If you have any questions, please give Ben Potter a shout on 01273 322833.

Round table event
We’ll be inviting a number of home and garden retailers to a round table event with facilitated discussion of the surveys findings. The first of these will be taking place in March with confirmed attendees including Feather and Black and Aqualisa. Please see the event details below:

‘How effectively are the UK’s premium retailers utilising digital marketing – home and garden”

Date: Thursday 11th March

Time: Please arrive at 1.30pm for a 2pm start. The session will run for approximately 3 hours

Location: myhotel Bloomsbury, 11-13 Bayley Street, Bedford Square, London, WC1B 3HD

Nearest Tube: Tottenham Court Road, Goodge Street and Russell

Confirmed attendees: Feather and Black and Aqualisa. We expect a total of 12 – 15 home and garden retailers to be in attendance, as well key members of the Leapfrogg team.