As we draw towards the end of 2009, we thought it would be useful to compile a list of the most useful articles from the Froggblog written by our team of experts over the course of the last 12 months. It is by no means a definitive list of the key events of 2009 (there have been just too many for us to find the time to write about all of them!). However, there has been some really useful advice shared by our team this year, so with that, here we go…
Strategy
Looking to succeed online? Be guided by these three words
Acquisition, conversion and retention should be at the centre of your digital marketing strategy. Ben Potter explains why.
Digital marketing snakes and ladders
Client Relations Manager, Christos, provides some great advice on developing and maintaining a fruitful relationship with your agency.
All good things come in threes; search, social media and content is another
Ben Potter explains the intrinsic relationship between search, social media and content-based marketing techniques and why they need to work together as part of an integrated digital marketing strategy.
The importance of customer care ‘after the click’
Dan Richardson endured a frustrating afternoon with a customer services rep; this got him angry and he blogged about it with advice all brands should take heed of.
Website Optimisation
Pretty websites do not automatically win popularity contests
Website optimisation executive, Claire Mason, looks at why a successful website has to do a lot more than simply look good.
Quick tips to increase your online conversion rate
It’s one thing getting visitors to your website but quite another turning them into customers. Suzanne Taylor offers some quick tips aimed at increasing those all-important conversion rates.
Improving your bounce rates…Jump to it!
More advice on making your website more sticky!
The case of SEO ‘Boondoggle’ – Leapfrogg’s view
Search guru Jill Whalen wrote a thought provoking article earlier in the year debunking many of the SEO myths that agencies and individuals, in the worse cases, hoodwink their clients into believing are more important than perhaps they actually are. Claire Mason gives her view.
Logical URL structure that benefits users and search engines
The structure of your website sets the foundations for how search engines spider and index your content, and also the ease by which visitors navigate the site to reach the point of conversion. A logical site structure is therefore integral to the success of your digital marketing efforts. Suzanne Taylor explains more…
How to optimise your site for Bing
Another big story in 2009 was the release of Bing; Microsoft’s new search engine. Claire Mason investigated whether this new engine required anything different to the traditional methods of optimising a website.
25 things to remember when launching a new website
Mistakes made when launching a new website are all too common and can have some pretty dire consequences. Account Manager, Laurence West, well experienced in these matters provides an extensive checklist of things to consider when taking down your old website and launching a replacement.
Copywriting
Some quick-tips from in-house copywriter Matt Crick on creating great web copy.
Syndicating content without losing authority
Publishing content, such as articles, online is a great way of extending your reach and gaining links. But you want to ensure that you are credited with being the originator of this content. Some tips from Suzanne on how.
How to create and formulate an effective blog schedule
Blogging in undoubtedly an important tool for the vast majority of online marketers. But all too often writers are stuck for ideas. If this is the case, you need to create a blog schedule for those moments where inspiration is not forthcoming. Matt explains how.
Social Media
Social capital, getting among the buzz, and what this all means
A good overview of social media and what it all means from in-house consultant Catherine Pryce.
Video: Social media tools you can start using today, for free!
Earlier this year I delivered a seminar on the beauty of free social media tools. Unbeknown to me the whole thing was recorded!
If they handed out an award for social media tool of the year, Twitter would get it. There has been a huge amount of buzz around it and even I was converted! Some useful tips on how to get started.
Paid Search
Top tips on setting up your Google AdWords campaign for maximum ROI
Advice from Paid Search extraordinaire Amelia Dawson on setting up your Paid Search campaign to ensure maximum ROI.
Top tips on optimising your Paid Search campaign to maximise ROI
Part two of Amelia’s mission to stop you wasting money on Paid Search; this time, how to optimise your campaign on an ongoing basis.
How the Yahoo-Microsoft deal will affect SME paid search campaigns
Another major news story in 2009 was the Yahoo – Microsoft deal. Amelia went straight to work investigating what this means for those currently advertising across both networks.
Paid Search; bidding on competitors brand terms…the why’s and wherefores
Just because Google now allows you to bid on competitor brand names, it doesn’t mean you should! Amelia explains the pros and con’s.
That just leaves me to thank our team for some useful and insightful articles over the course of 2009 and to you, our readers, for tuning in. Expect the Froggblog to continue evolving next year, especially in light of a new niche offering we will be announcing during the early part of 2010.
Merry Xmas and a prosperous New Year!