We have recently noticed data dropping off from a couple of analytics accounts. This ranges from just some data to all of it. After investigating we have found that Google have made “improvements” to the analytics code and added a little bit of extra code which should help with tracking data in some browsers. These tweaks should not have any impact on tracking if the old code is still in place, however we are seeing a few instances of data dropping off as a result.
Has anyone else experienced this?