Industry News – What are Leapfrogg reading this week?

A weekly (ish) round up of the search and digital marketing stories, articles and tools that have caught the eye of the Leapfrogg team…

Website Optimisation/SEO

10 reasons why your website looks like Spam
http://www.webuildpages.com/blog/website-quality/10-reasons-why-your-website-looks-like-spam/

Not ranking across the major search engines – it might just be because your site is rubbish!
http://www.clickz.com/showPage.html?page=3631213

Good theory of how to structure site architecture
http://www.seomoz.org/blog/the-filing-cabinet-theory-of-site-architecture

A really rather good Website Optimisation ROI calculator
http://www.clickz.com/showPage.html?page=Website-optimization-ROI-calculator

Optimising forms
http://www.clickz.com/showPage.html?page=3631567

The truth about grey Page Rank…
http://www.searchenginejournal.com/myths-and-truths-about-google-graybar-pr/7847/

…but are Google slowly phasing it out?
http://www.seroundtable.com/archives/018611.html


Paid Search

Google and Yahoo’s paid search deal. They think it’s all over – it is now!
http://searchengineland.com/citing-risk-google-ends-yahoo-paid-search-deal-15375.php

Argghhh, yet more updates to Google’s Quality Score
http://www.ppchero.com/learn-how-google%e2%80%99s-newest-quality-score-update-will-affect-your-accounts/

Consumers still buying, but spending less
http://www.rimmkaufman.com/rkgblog/2008/11/03/online-retail-spending/

International PPC Markets
http://searchengineland.com/getting-to-know-international-ppc-markets-14955.php

Other stuff

The BBC begin blocking external links…
http://www.blogstorm.co.uk/greedy-bbc-blocks-external-links/1478/

…and then respond to the criticism
http://www.bbc.co.uk/blogs/bbcinternet/2008/11/knowing_when_to_go_1.html

Funny!
http://www.tmz.com/2008/10/30/google-me-you-dumb-f-k-lawsuit

Until next time…happy reading!

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