Welcome to the weekly(ish) round up of digital marketing news and articles that have caught the attention of the merry team of ‘Froggers‘!
SEO
Advanced SEO for developers slide show from Microsoft. Very handy indeed!
http://www.slideshare.net/nbuggia/advanced-seo-for-web-developers-presentation?type=powerpoint
To rewrite or not to rewrite urls. Confusion surrounds Google’s latest stance on the issue
http://searchengineland.com/stephan-spencersmaking-sense-of-googles-new-dynamic-url-recommendations-111.php
The importance of ‘about us’ pages
http://www.useit.com/alertbox/about-us-pages.html
Link Building
Why you shouldn’t link to Google hosted articles
http://blogoscoped.com/archive/2008-09-19-n28.html
Paid Search
Quality score now using geographic signals
http://www.bgtheory.com/blog/adwords-quality-score-now-uses-geographic-signals/
What the devil are Yahoo up to now?
http://www.seroundtable.com/archives/018380.html
Another wonderful ‘search illustrated’ from Search Engine Land, looking at conversion factors http://searchengineland.com/search-illustrated-website-conversion-paradigms-14861.php
General
The value of good search expertise
http://www.clickz.com/showPage.html?page=3630989
How to manage the impossible client
http://devbasu.com/how-to-manage-the-impossible-client/
The Economy
Economic depression 2.0
http://searchenginewatch.com/showPage.html?page=3631055
Do you dare cast search aside during tough economic times?
http://searchenginewatch.com/showPage.html?page=3631040
More on search marketing during a recession
http://seminsights.com/opinions/search-marketing-in-a-recession
Until next time, happy reading!