Industry News – What are Leapfrogg reading this week?

Welcome to the weekly(ish) round up of digital marketing news and articles that have caught the attention of the merry team of ‘Froggers‘!


Advanced SEO for developers slide show from Microsoft. Very handy indeed!

To rewrite or not to rewrite urls. Confusion surrounds Google’s latest stance on the issue

The importance of ‘about us’ pages

Link Building

Why you shouldn’t link to Google hosted articles

Paid Search

Quality score now using geographic signals

What the devil are Yahoo up to now?


Another wonderful ‘search illustrated’ from Search Engine Land, looking at conversion factors


The value of good search expertise

How to manage the impossible client

The Economy

Economic depression 2.0

Do you dare cast search aside during tough economic times?

More on search marketing during a recession

Until next time, happy reading!

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