Visitors to the site can browse statistics, watch a number of high quality videos based on the experiences of real people as well as answer questions that they might normally be afraid to ask courtesy of some excellent online content and tools.
Now what Channel 4 have done is not only create a website which supports the sex education television show in terms of online advertising but it strengthens their association with and commitment to education, enhances their authority as a provider of quality and accessible information (whether it’s broadcasting or reporting online) and ultimately strengthens their relationship with users, both young and old, who might view such a resource as valuable.
The Sexperience site provides an interesting case as to how businesses, both large and small, can involve themselves in other methods of communication, whether it’s through harnessing video content, integrating social tools and feedback facilities, sharing knowledge or by investing in quality content which fulfils user need at all stages of the buying circle.
There is inspiration all around… and acting upon these brainwaves can get people talking about you and your business. And that’s a good thing.