Industry News – What are Leapfrogg reading this week? (13)

Ferris Bueller once said “Life moves pretty fast. If you don’t stop and look around once and a while, you could miss it.”

This is particularly apt when it comes to the digital marketing industry and keeping in touch with the latest developments, trends and stories. If you don’t stop and look around you might miss a whole load of new tools, developments or opinions. That’s why we spend a huge amount of time reading. Read, read, read we drill into the Leapfrogg team. So to help you we like to share the stories and articles that we have found particularly interesting each week.

So here goes…

Paid Search Yahoo relaunch and re brand its advertising network with claims that its network now reaches 80% of web users in the UK and Ireland.
Studying for the Google Advertising Professionals Exam – top ten resources to help you pass in a week!
Why ads at position number one receive more clicks

Businesses are focusing too much of their time and budgets on Paid Search instead of ensuring they have usable and customer-friendly websites. It’s one thing getting traffic to your site; that’s the relatively easy bit. If you are failing to present visitors with an attractive and usable website once they get there you are simply wasting your Paid Search budget!

About as definitive a website optimisation checklist as you are ever likely to find. Invaluable!

Link Building
Interesting article about the emergence of ‘black holes’ – website owners who choose to link out to virtually no other site.

Social Media
LinkedIn to launch an ad network
Brand building on a budget

Until next time have a marvelous weekend!

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