Sorry I am a little late in posting this week, and apologies for the complete omission of the Industry News last week! I was abducted by training aliens and then the dog ate my homework??!! Please enjoy this weeks and last weeks news all in one big fat wondeful hit!

PPC NEWS

https://adwords.google.com/select/success/archive.html – Ever wanted a collection of Google AdWords success stories? Well here it is! Potentially very useful in the pitch stage, especially if we can find a similar industry case study.

http://www.adcentercommunity.com/blogs/advertiser/archive/2008/07/07/microsoft-partners-with-rodale-to-provide-contextual-and-paid-search-advertising-for-health-and-wellness-web-sites.aspx – Need to connect with health, wellbeing and fitness community? Well, the MSN content network may now be an avenue to look at.

http://www.seroundtable.com/archives/017648.html – Further evidence that dedicated and optimised PPC landing pages are a necessity and not a luxury.

http://news.cnet.com/8301-1023_3-9987271-93.html?hhTest=1&part=rss&subj=news&tag=2547-1_3-0-5 – Yahoo to offer ad-supported online games

http://edcorner.stanford.edu/podcasts.html – Some really useful podcasts from social media, the technical bits of podcasting to the evolution of Yahoo

http://www.ppchero.com/the-google-guillotine-has-fallen-again-with-the-removal-of-cross-channel-tracking/ – Google cross channel tracking has now been removed

http://www.ppchero.com/a-picture-is-worth-a-thousand-words-or-at-least-a-44-increase-in-landing-page-conversion-rate/ – A picture is worth a thousand words

SEO NEWS

Another experiment testing Google’s linking algorithms – http://www.seo-scientist.com/first-link-counted-rebunked.html

Google Keyword tool now reporting search volume in figures – http://adwords.blogspot.com/2008/07/keyword-tool-updated-with-search-volume.html

Excellent news article here on Black v White! – http://www.sitepronews.com/2008/07/10/blackhat-seo-protect-yourself-by-recognizing-the-bad-guys/

Branding and company name in title tags – http://www.searchengineguide.com/stoney-degeyter/does-your-company-name-really-belong-in.php

Google Sandbox – http://www.sitepronews.com/2008/07/02/the-mythical-google-sandbox-and-how-to-escape-it/

Google take on Flash! – http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexing.html

Interesting article covering analytics and ad planner – http://analytics.blogspot.com/

Explanation of excess code and what to do with it – http://www.searchengineguide.com/stoney-degeyter/how-to-fix-the-bloated-css-and-javascrip.php

ACCOUNT MANAGER NEWS

http://www.seroundtable.com/archives/017648.html – Possible update with PPC algorithm. Keep an eye out for increased minimum bids. (Note the comment by me)
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http://searchengineland.com/080710-150335.php – The benefits of video for SME’s. (Reminds me of the article we did for Adventure Connections)

http://seo-theory.com/wordpress/2008/07/06/google-passes-second-links-anchor-text/ – Does the second link pass anchor text to page rankings? This article tests the theory.

http://www.stonetemple.com/articles/interview-vanessa-fox-061408.shtml
Interesting Interview with Vanessa Fox

Paid Search spend to overtake TV this year – http://blog.searchenginewatch.com/blog/080618-091047

Google makes changes to hiring an SEO page – http://searchengineland.com/080701-085619.php

Microsoft’s plan B for search – the semantic web – http://www.businessweek.com/technology/content/jun2008/tc20080630_349921.htm